Outdoor advertising has been an unstoppable phenomenon for ages. The new dimensions like digital screens, cab branding, bus branding, etc., have extended the boundaries and have made it an important tool for increased reach and visibility. It would be wise to say that all kinds of brands and products are being promoted through outdoor advertising mediums these days. However, if we narrow down on which sectors spend the most on outdoor advertising in India then the ranking is as follows:
Government and non-profit campaigns
E-commerce
Telecom
Banking and Financial institutions
Media and Entertainment sector
Apart from traditional outdoor advertising mediums such as hoarding, billboards, banners, etc., advertisers are keen on using digital outdoor mediums like LED screens, swipe screens, etc. to present their communication message in an interactive manner.
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