India is a large country with an extensive public transport infrastructure, out of which bus transport is an important one. Advertising on Buses have a relatively broader outreach, and also empower brands with better brand visibility. But that’s not the only reason to choose bus advertisement. Here are some more reasons to select bus branding in India to enhance brand awareness through bus ads India.
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- Better Visibility: Buses offer better visibility. You can advertise your brand across the entire interiors and exteriors of the bus through panel advertising services.
- Large-Sized Banners and Bus Wraps: You can post large-sized banners or brand the entire bus through bus wraps for enhanced brand promotion.
- Wider Geographical Reach: Buses take your brand outside the city as well. They reach towns which taxis or bus may not, owing to local rules and regulations.
- Bus is the Common Man’s Mode of Transport: In India, a large chunk of people still uses bus transport to commute from one place to another. This is the reason why buses reach a larger amount of people, and also why bus transit advertising and bus stop advertising is so popular even today.
- Branding among Pedestrians and Vehicular Traffic: Major urban hubs like Pune, Mumbai, Bangalore, Chennai, and others have a large number of buses operating across the city. Brands can leverage this situation, and make it work to their benefit. Through bus advertising, they can create higher brand awareness. Besides commuters, the brand enjoys excellent exposure to pedestrians and the other vehicular traffic across the city.
Top 5 OTT Platforms in India for Advertising
Name | Active Users |
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Disney+ Hotstar | 38 Million |
Netflix | 400 Million |
SonyLiv | 23 Million |
MxPlayer | 280 Million |
Amazon Prime Video | 175 Million |