Cinema advertising is a powerful promotional tool that leverages the unique environment of movie theaters to engage audiences. Here are several compelling reasons why people should consider cinema advertising for their promotion
There is a simple answer- They should NOT. You will ask why about ?
- The budgets are extremely high with rare to no actionable insights or analytics. You don’t get leads or get to talk to your potential customers. You can just put a CTA on your ad and wait for them to act on it. You cant even know how many people actually watched the ad even if it is a branding exercise for you.
- Consider what percentage of people sits on the seat before the movie starts or ads are playing. Most people now book online and reach on time of the movie.
- Consider the curbs due to COVID. Some places have half of the capacity allowed. Additionally, many people are avoiding closed spaces specially theaters.
- Consider what percentage of people sits during the interval. They generally go to washroom or cafeteria.
- Consider what percentage of people would see your banners/posters/standees while waiting for the doors of the hall to open. Some will be buying snacks while some busy in their own chit chat.
If the brand has a lot of money to spend and can’t figure out what to do or where to spend, Cinema Ad is the right choice.
Cinema advertising offers a unique and effective way to promote products or services, leveraging the captive and engaged audience in a high-quality, immersive environment. With its ability to deliver targeted messages, create memorable experiences, and enhance brand impact, cinema advertising can be a valuable component of a comprehensive marketing strategy, particularly for campaigns aiming to reach specific demographics and achieve high engagement.
Brand Promotion options in Cinema Halls
| Ad Type | Ad Run Time | Price (Starts from) |
|---|---|---|
| Standee | NA | INR 8K |
| Ticket Counter | As per Slot | INR 20K |
| Video Ad on Screen | Slots of 10 Seconds | INR 150 |
| Washroom Branding | NA | INR 500 |
Outdoor Advertising Options in India
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