Cinema advertising is a powerful promotional tool that leverages the unique environment of movie theaters to engage audiences. Here are several compelling reasons why people should consider cinema advertising for their promotion
There is a simple answer- They should NOT. You will ask why about ?
- The budgets are extremely high with rare to no actionable insights or analytics. You don’t get leads or get to talk to your potential customers. You can just put a CTA on your ad and wait for them to act on it. You cant even know how many people actually watched the ad even if it is a branding exercise for you.
- Consider what percentage of people sits on the seat before the movie starts or ads are playing. Most people now book online and reach on time of the movie.
- Consider the curbs due to COVID. Some places have half of the capacity allowed. Additionally, many people are avoiding closed spaces specially theaters.
- Consider what percentage of people sits during the interval. They generally go to washroom or cafeteria.
- Consider what percentage of people would see your banners/posters/standees while waiting for the doors of the hall to open. Some will be buying snacks while some busy in their own chit chat.
If the brand has a lot of money to spend and can’t figure out what to do or where to spend, Cinema Ad is the right choice.
Brand Promotion options in Cinema Halls
Outdoor Advertising Options in India |