Why need to choose Outdoor Advertising?
India stands nowhere near to its counterparts when it comes to OOH advertising.
Given that India is witnessing a change wherein India has the following favorable factors, India should go crazy for outdoors advertising.
1. increased number of potential customers (i.e. the population of India) who are outdoors most of the time. In a way, Indian traffic is also contributing to it.
2. infrastructure investments have increased over the years giving newer options such as Metro rail network, Airports, Bridges, Malls, etc.
3. advent of technology in outdoor advertising, which is making it more exciting.
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