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Why need to choose Outdoor Advertising?

July 31, 2021July 31, 2021 | adminadmin | 0 Comment | 10:12 am

Why need to choose Outdoor Advertising?

Outdoors advertising often known as out-of-home advertising is one of the most under-rated mediums of advertisements in India.
India stands nowhere near to its counterparts when it comes to OOH advertising.
Given that India is witnessing a change wherein India has the following favorable factors, India should go crazy for outdoors advertising.
1. increased number of potential customers (i.e. the population of India) who are outdoors most of the time. In a way, Indian traffic is also contributing to it.
2. infrastructure investments have increased over the years giving newer options such as Metro rail network, Airports, Bridges, Malls, etc.
3. advent of technology in outdoor advertising, which is making it more exciting.

World’s Best Advertising Agencies

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    Dentsu

    Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues.

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    2

    Publicis Groupe

    Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency.

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    3

    Ogilvy

    Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy

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    4

    WPP

    WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023.

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    5

    The Interpublic Group of Companies

    The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup and MullenLowe Group.

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    6

    Omnicom Group

    Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

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    7

    Havas

    Havas SA is a French multinational advertising and public relations company, with its registered office and head office in Puteaux, France. Havas operates in more than 100 countries.

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    8

    McCann

    McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries.

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    9

    BBDO

    BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn, the agency became Batten, Barton, Durstine & Osborn.

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    DDB Worldwide

    DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies.

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