As a general rule of advertising, the average consumer needs to see something at least 10 times before they take a call to action.
In contrast to a radio or TV commercial, with outdoor advertisements, the crowd can’t just change the channel. Regardless of whether you’re focusing on morning workers or persons on foot traffic in a thickly populated region when individuals are on the move, they are commonly progressively mindful of their environment and focus on pay attention to advertising in their field of vision.
So Outdoor advertising is a great way to reach people where they live, work, and play. It is media that is all over the place, and when utilized with imagination, it makes amazing promotion spaces where none existed previously, advertisement spaces that can leave individuals speechless.
Types of Marketing
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Top 5 OTT Platforms in India for Advertising
Name | Active Users |
---|---|
Disney+ Hotstar | 38 Million |
Netflix | 400 Million |
SonyLiv | 23 Million |
MxPlayer | 280 Million |
Amazon Prime Video | 175 Million |