To arrest the attention of the maximum number of viewers a few pointers need to be kept in mind. For instance, the headline is the first to catch the attention of the readers. Therefore, the headline should be framed uniquely and creatively. Additionally, the body of the message should not be too long. Care should be taken that the copy should be written appropriately informative without boring the viewers. Along with this, the benefits and a comprehensive comparison should also be mentioned diligently too. And while closing the ad, the ad should also have the necessary information about the website, the contact number, the address of the shop, and other information required for purchasing the products.