Billboards in Andaman and Nicobar Islands
Outdoor publicity catches the attention of all kinds of people from all walks of life. Brands popularly known among people and advertisements with out of the box designs have the capacity to imbibe the fancy of any person whoever happens to come in close proximity to the advertising space be it a student or an employee or even an affluent businessperson. An OOH advertising campaign, therefore, can influence people from all socio-economic backgrounds and professions and thus gives you the opportunity to do an all-inclusive branding campaign to usher in more buyers of your product or service. Quirky and creative billboards and hoardings go a long way in not just relaying the message of the brand/ brands involved but also become the center of attraction of people as they jazz up the empty spaces on the roads or on the nearby spaces around the most congested and visited places in a city or a town. Hence, a plethora of advertising agencies are engaging themselves in greater numbers each day to enamor audiences with the broader aspects of outdoor publicity like hoardings, billboards, and what not.
What makes outdoor advertising so effective?
Out of home Advertising (OOH) is one of the oldest forms of advertising and it is still considered to be the most effective branding initiative by the marketing giants. Even to this day, outdoor advertising is the undisputed king of the advertising world in India due to its relevance and its tendency to gain more interested buyers each day. Of the myriad reasons OOH is effective, a few of them are listed below:
• A 24*7 advertising option with the option of both print and digital media alternatives.
• Outdoor advertising gives you the advantage of branding without the burden of reaching a stipulated target of people through its unregulated and interactive approach.
• The impact of outdoor advertising is unputdownable. Research shows that 86% people are enamored by all types of out of home advertising (OOH) and thus, brands mainly bank on this kind of advertising to announce their arrival in the market. The standalone visibility of the brand, the larger than life approach, strong marketing and promotional activities make outdoor advertising a highly impactful and effective source of information of your brand among people, cutting through the muddle of the other brands.
• The cost effectiveness of outdoor advertising is unparalleled. OOH advertising promises one of the largest ROIs in the advertising sector, second only to television. Evidently, the greater is the efforts and the investment put on outdoor advertising, the greater is the efficiency exhibited by OOH.
• The time spent by people stuck in traffic is increasing with each passing day and hence the chances of spending more time around the advertisements are also increasing resulting in greater brand exposure.
• OOH advertising is known to boost the brand value and the image and hence more and more advertising companies are relying on outdoor advertising as it is a sure shot procedure to improve the ROI of the brand.
• Since the onlookers are mainly concentrated on reaching their destination while on the road and are in their highest receptivity due to lesser distractions, the brand image and the message makes its way in to the subconscious mind of the onlookers. This results in greater resonance of the brand in the minds of people and higher recall value of the brand, generating more sales.
• There is no other advertising medium which is as engaging as an out of home advertising campaign. With the right image and the right message of the brand, you can ensure greater customer interaction and loyalty for the brand.
• Outdoor advertising ensures a sustained and a prolonged awareness with the capacity of boosting the reach of the brand as OOH adds the factor of greater receptivity and popularity through outdoor advertising, thus making the other advertising options like radio, television and the online platforms a success too.
• Lastly, location based outdoor advertising is sure to usher in more people in close proximity of the brand. It has been noticed that more than 50% of the buyers indulge in compulsive buying with less than 13% coming to the retails outlets with a set list of products and brands to purchase. Thus, outdoor advertising gives you a great scope of swaying people towards your brand as the ratio of viewers of the advertisement of your brand and that of people ultimately ending up buying the product stands at 11:9.
Outdoor Hoarding Advertising Rates In India-
| Mode of Advertisement | Size | Rate (Starts from) |
|---|---|---|
| Hoardings | 12x8 | ₹ 10,000 |
| Unipoles | 10x10 | ₹ 5,000 |
| Bus Shelter | 12x8 | ₹ 1,20,000 |
| Skywalk | 12x8 | ₹ 40,000 |
| Metro Pillar | 12x8 | ₹ 18,000 |
| Digital OOH | 10x10 | ₹ 30,000 |
FAQ’s for Outdoor Advertising In India –
All forms of advertising which is carried out outdoors, eg. Outdoor Hoardings, outdoor billboards, various Transit media advertising like Bus Branding, Train advertising, Car branding, Pole kiosk advertising, Gantry Ads etc. comes under category of “Outdoor Advertising”.
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
How do we know whether a particular Hoarding is available in India for the tenure I am looking out?
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Holdings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Ad planning, Media selection to campaign execution and monitoring services to report submission.
