What is RWA Society Gate branding and how is it different from OOH billboards on roadside in Indian metro cities like Bengaluru, Chennai and Gurugram?

RWA society gate branding in INDIA consist of display advertisement on the rectangular board mounted on RWA entrance gates and provides highly targeted mode of visibility for a particular area. On the other hand, outdoor Hoarding and billboards are usually installed on the sideways of big roads inside city and highways and get attention from commuters.