Martin Burn Business Park, located in Salt Lake Sector V, is a key commercial hub in Kolkata with a concentration of IT firms, startups, and corporate offices. The location sees steady footfall from working professionals, making it ideal for targeted advertising. Branding options include digital lobby displays, glass panel wraps, lift branding, and standees. It’s a great spot to promote fintech, SaaS, healthcare, and corporate services. MyHoardings provides end-to-end advertising solutions within the business park for maximum brand visibility.
Ads Options at Indian Airports
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1Digital Screens (LED/Video Walls)
Digital displays deliver dynamic and rotating content for maximum engagement. Located in waiting lounges, corridors, and food courts, they offer flexible run durations. Great for real-time updates, offers, or motion graphics. Brands can run video creatives for richer storytelling. MyHoardings manages LED assets across top airports.
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2Pillar and Wall Wraps
Airport pillars and corridor walls can be fully wrapped with brand creatives. These static displays are highly customizable and suitable for domination campaigns. Their large format enhances brand recall and offers a premium feel. Best for impactful first impressions near check-in or immigration areas. MyHoardings enables creative planning and execution.
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3Airport Conveyor Belt Ads
Conveyor belts provide long dwell-time exposure near the baggage claim area. Passengers waiting for luggage naturally engage with these placements. Perfect for travel, hospitality, and FMCG promotions. Ads can be placed on panels, belt wraps, or floor decals. MyHoardings executes airport belt branding pan-India.
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4Luggage Trolley Branding
Trolleys move with passengers throughout the terminal, ensuring high and repeated visibility. Perfect for both arrivals and departures. Great for branding with simple messages or QR-based promotions. This format guarantees movement-driven exposure. MyHoardings offers bulk trolley branding at leading Indian airports.
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5Backlit Panels
Placed near baggage belts, entry gates, and lounges, backlit panels offer high visibility. These illuminated displays attract attention even in crowded areas. Ideal for luxury, tech, and lifestyle brands. They provide static brand messaging with premium appeal. MyHoardings offers options in both domestic and international terminals.
How Leading FMCG Companies Promote Themselves in India
An overview of the promotional strategies adopted by major FMCG brands to build visibility, trust, and consumer recall across India.
| Company | Primary Promotion Channels | Key Messaging Focus | Offline / OOH Activities |
|---|---|---|---|
| Patanjali Ayurved | TV advertising, digital media, print, influencer advocacy | Swadeshi products, Ayurveda, natural and affordable wellness | Wall paintings, rural hoardings, transit media, store branding |
| Marico | Television, digital storytelling, social media, PR | Health, nourishment, modern Indian lifestyles | Billboards, bus shelters, regional outdoor campaigns |
| Britannia Industries | TV commercials, digital marketing, influencer content | Taste, trust, family bonding, everyday snacking | City hoardings, bus branding, retail frontage branding |
| Tata Consumer Products | Mass media, digital campaigns, PR, brand partnerships | Quality, heritage, wellness, premium everyday products | Premium hoardings, airport media, transit advertising |
| Parle Products | Television, regional media, digital promotions | Affordability, mass appeal, nostalgia, taste | Wall paintings, bus and auto branding, rural OOH |
| Procter & Gamble India (P&G) | TV, digital video, influencer marketing, PR | Performance, hygiene, science-backed innovation | Large-format billboards, metro advertising, mall branding |
| Colgate-Palmolive India | Television, digital education campaigns, PR | Oral health leadership, trust, family care | School-zone OOH, transit ads, doctor-led awareness kiosks |
Note: Promotional activities are indicative, based on publicly observed FMCG advertising trends and market practices in India.
