Branding on Mumbai CSMT Train
Name of Train | Train Number | Station Originate | Station Terminate | Number of State Covering |
Mumbai csmt | 11027/28 | Chhatrapai Shivaji Terminus(CSTM) | Chennai Central(MAS) | Maharashtra, Karnataka,Telangana, Andhra Pradesh, Tamil Nadu |
Benefits of Railway Advertising in India –
- Wide reach and high exposure.
Takes the brand message to target audience spread across the train route.
Dwell time at railway stations and travel time to reach the destination can be effectively used to communicate brand messages to the target audience.
Once the passengers are seated and start their journey to reach their destination, they are in a relaxed mood and positive mind state which helps the brands to communicate the brand message more effectively.
Various Transit media options for Advertising
-
01
Train Advertising
Train advertisement consist of train wrap ads for brand visibility. -
02
Bus Advertising
Bus ads may either be back panel wrap or complete body wrap branding. -
03
Car Advertising
Car wrap on all 4 doors and internal branding (Back side of front seats) can be a highly targeted mode of consumer attention. -
04
Auto Branding
One of most economical and impact creating mode of transit media ads. Can be highly beneficial for brands with limited marketing budgets.
Advertising Options at Indian Railway Stations
S. No. | Ad Options at Stations | Media Category |
---|---|---|
1 | Hoardings | Outdoor |
2 | DOOH Screens | DOOH |
3 | Banners | Outdoor |
4 | Audio Announcements | Audio/Video |
5 | Ads inside Trains | Transit |
6 | Train Wrap | Transit |
7 | Stickers | Outdoor |