Train Ads India

Railway Platforms Advertising|Indian Train Advertising

Chennai central express Train Branding

Chennai central express Train Branding

Chennai central express Train Branding 

Name of Train Train Number Station Originate Station Terminate Number of State Covering
Chennai central express 11041/42 Chhatrapai Shivaji Terminus(CSTM) Chennai Central(MAS) Karnataka, Maharashtra, Telangana, Andhra Pradesh, Tamil Nadu

ROI booster for your Ad Campaign – Train advertisement-

Railway advertising has been a prominent outdoor advertising media for ages and its importance and relevance has only risen with the advent of new technology. In the times where various transit media options like cab service, metro trains, buses and private vehicles are highly preferred means of transportation, it might come as a surprise that Indian Railways serves 30million people on daily basis all over the country. People use railway services for both long and short distances. According to a survey conducted on the Indian railway travelers, 83% use railway for short distances. The diverse audience profile of railway travelers helps the advertisers to design a communication message that fits them and connect them to the brand effectively.

Audience profile of Railway travelers –

37% of the total travelers are women
69% of travelers own and use smart phones
Middle income travelers looking for opportunities to enhance their standard of living.
Attracted by messages on education, real-estate, e-commerce, auto-mobiles, banking and financial investments.
Access digital media to gain information
Majority of travelers lie in the age group of 20-45 years.

Advertising Options at Indian Railway Stations

S. No.Ad Options at StationsMedia Category
1Hoardings Outdoor
2DOOH ScreensDOOH
3BannersOutdoor
4Audio AnnouncementsAudio/Video
5Ads inside TrainsTransit
6Train Wrap Transit
7StickersOutdoor

Various Transit media options for Advertising

  • 01

    Train Advertising

    Train advertisement consist of train wrap ads for brand visibility.

  • 02

    Bus Advertising

    Bus ads may either be back panel wrap or complete body wrap branding.

  • 03

    Car Advertising

    Car wrap on all 4 doors and internal branding (Back side of front seats) can be a highly targeted mode of consumer attention.

  • 04

    Auto Branding

    One of most economical and impact creating mode of transit media ads. Can be highly beneficial for brands with limited marketing budgets.