Samarsata SF Express train branding
Train Number | Station Originate | Station Terminate | Main Station Covering |
12151/52 | Lokmanya tilak(LTT) | Howrah(HWH) | Bhusaval,Nagpur Junction,Raipur,Bilaspur,Sundargarh |
ROI booster for your Ad Campaign – Train advertisement-
Railway advertising has been a prominent outdoor advertising media for ages and its importance and relevance has only risen with the advent of new technology. In the times where various transit media options like cab service, metro trains, buses and private vehicles are highly preferred means of transportation, it might come as a surprise that Indian Railways serves 30million people on daily basis all over the country. People use railway services for both long and short distances. According to a survey conducted on the Indian railway travelers, 83% use railway for short distances. The diverse audience profile of railway travelers helps the advertisers to design a communication message that fits them and connect them to the brand effectively.
Audience profile of Railway travelers –
37% of the total travelers are women
69% of travelers own and use smartphones
Middle-income travelers looking for opportunities to enhance their standard of living.
Attracted by messages on education, real-estate, e-commerce, automobiles, banking, and financial investments.
Access digital media to gain information
The majority of travelers lie in the age group of 20-45 years.
Advertising Options at Indian Railway Stations
S. No. | Ad Options at Stations | Media Category |
---|---|---|
1 | Hoardings | Outdoor |
2 | DOOH Screens | DOOH |
3 | Banners | Outdoor |
4 | Audio Announcements | Audio/Video |
5 | Ads inside Trains | Transit |
6 | Train Wrap | Transit |
7 | Stickers | Outdoor |
Various Transit media options for Advertising
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01
Train Advertising
Train advertisement consist of train wrap ads for brand visibility. -
02
Bus Advertising
Bus ads may either be back panel wrap or complete body wrap branding. -
03
Car Advertising
Car wrap on all 4 doors and internal branding (Back side of front seats) can be a highly targeted mode of consumer attention. -
04
Auto Branding
One of most economical and impact creating mode of transit media ads. Can be highly beneficial for brands with limited marketing budgets.