Advertising On Metro Stations
3 min readAdvertising On Metro Stations The underground may be a fairly new development in most cities. In most of the cities in India, the network is being extended unendingly. it’s come back as a boon to commuters WHO want to pay loads of your time stranded on clogged roads. Peak-hour traffic delays most of the office-goers. The underground rail provides a quicker and softer mode of transport to such individuals.
How Is Advertising On underground Stations useful For Your Brand?
When your product ads square measure displayed on underground stations it attracts the eye of an outsized type of customer. The couple of minutes they pay on the station square measure enough to note these ads. the gang at stations is various and this suggests that your promotion reaches varied segments of individuals and thence have a higher likelihood for conversion.
People who surpass underground use similar stations for boarding and alighting. This ends up in perennial exposure to your complete. this can facilitate reinforce your product name and image within the minds of customers. many folks build their purchases exploitation their smartphones throughout their commute to and from the workplace. Seeing your complete at the station may end up in immediate on-line sales.
Different Media choices for Advertising At underground Stations
Metro stations provide varied product promotion opportunities. this can meet the necessity of each complete and can be cheap to most corporations.
Metro Station Co-Branding
Many cities square measure currently providing corporations to co-brand totally different underground stations. The stations can have names that embrace the brand. there’ll be mention of the complete each time somebody boards a train from that station. each sign guiding individuals to the station can carry the brand additionally. There will be no larger advertising choice for corporations.
Station & Platform Walls
People pay time waiting on the platform for his or her train to arrive. large billboards on the walls of the station and platform can attract the eye of all the commuters. Seeing these ads frequently can build individuals bear in mind your complete. once customers square measure aiming to build an acquisition your product name is certain to be the primary to return to their minds.
Metro Pillars
Another engaging choice is that the disapproval of pillars. Pillars within the station and people supporting underground lines square measure accessible for disapproval. The corridors within the stations have pillars that folks cannot avoid noticing. The supporting pillars on the roads can get the eye of road users additionally. slow traffic throughout peak hours can build individuals’ note of the advertisements.
Platform Doors
Many underground stations across the country have put in screen doors to stop passengers from accidentally falling on the rails. They open only if the train has stopped at the station. These doors offer a superb medium for displaying ads. Commuters can see the ads once they sit up for the doors to open and enter the trains.
Summing Up
Apart from these engaging choices on the stations, the underground additionally offers alternative engaging spots for your advertisements. There square measure varied choices for corporations of any size and product occupation to totally different client segments.
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Brand promotional media options in IT Tech parks – |
Airport Advertising Rates by Region
Region | Ad Format | Location | Cost per Month (Approx) |
---|---|---|---|
North India | Digital Screens | IGI Airport, Delhi | ₹3,50,000 |
South India | Backlit Displays | Kempegowda Airport, Bangalore | ₹3,00,000 |
East India | Jet Bridge Advertising | Netaji Subhas Chandra Bose Airport, Kolkata | ₹2,75,000 |
West India | Airport Shuttle Wraps | Chhatrapati Shivaji Airport, Mumbai | ₹3,50,000 |