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What are the advantages of airport advertising versus outdoor advertising in the city?

1 min read
Airport Advertising

There are 3 advantages of airport advertising (in India only):
1. The “audience profile” is of middle and rich urban demographic, while outdoor on roads is basically targeting the     “mass” market.
2. The fact that the location is an “airport” gives you a data signal that the user is a “traveler”. there are pretty limited data signals generic outdoor ads on roads give.
3. The opportunity to see an ad is higher as you are waiting in queues for checking in departure or for baggage/immigration at arrivals.

Advantages of Flight Advertising

  • 1

    Captive Audience

    • Extended Exposure
    • Undistracted Viewers

  • 2

    Targeted Demographics

    • Affluent Audience
    • Business Travelers.

  • 3

    Multiple Touchpoints

    • Variety of Formats
    • Consistent Branding

  • 4

    High Engagement

    • Interactive Content
    • Long Attention Span

  • 5

    Enhanced Brand Perception

    • Premium Environmen
    • Positive Associations

  • 6

    Measurable Impact

    • Trackable Metrics
    • Feedback and Surveys

  • 7

    Innovative Advertising Opportunities

    • Unique Formats
    • Exclusive Access

  • 8

    Global Reach

    • International Exposure
    • Brand Expansion

Airport Advertising Rates by Region

RegionAd Format Location Cost per Month (Approx)
North India Digital Screens IGI Airport, Delhi ₹3,50,000
South India Backlit Displays Kempegowda Airport, Bangalore ₹3,00,000
East India Jet Bridge Advertising Netaji Subhas Chandra Bose Airport, Kolkata ₹2,75,000
West India Airport Shuttle Wraps Chhatrapati Shivaji Airport, Mumbai ₹3,50,000

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