How does Mobile Advertising Mediation work?
2 min read
Mobile Advertising Mediation are allocating traffic between mobile ad source partners in order to maximize mobile advertising revenue.
Here is a simplified explanation of how Madgic does it:
- connect with as many mobile ad networks as possible trying to make the most of their features
- monitor ad networks’ response time and fill rate in real-time at least by site/app, country, platform, and carrier
- monitor the eCPM, the CPC, and the rate of invalid clicks at least by an ad network, by site/app, and by country, automatically, as close to real-time as possible
- monitor the CTR in real time, at least by ad network, site/app, country, platform and carrier, if possible by banner, by page, by user segment, etc.
- use multiple ways to reduce the response time and to limit the number of outgoing ad requests sent to ad networks
- when receiving an ad request from a publisher:
– detect at least country, carrier, and platform, then perform a targeting process in order to list all possible ads and ad sources for this ad request
– estimate the eCPM corresponding to each ad/ad source
– compute a score mostly based on the estimated eCPM, allocate a probability to each ad/ad source based on this score, then draw a random number in order to select an ad/ad source according to the probabilities
– send ad requests to ad networks until an ad is found or the maximum time for replying to this ad request is reached
– reply to the incoming ad request with the details of the selected ad campaign.
More about Mobile Advertising Mediation
Name of 5 Cinema Companies that Provides Advertising
|
Event Sponsorship Rates
| Event Type | Location | Sponsorship Range (₹) | Expected Audience Reach | Key Benefits |
|---|---|---|---|---|
| Music Festivals | Mumbai | ₹5,00,000 - ₹50,00,000 | 10,000 - 50,000 | Brand visibility, engagement |
| Tech Conferences | Bengaluru | ₹2,00,000 - ₹20,00,000 | 5,000 - 20,000 | Networking, lead generation |
| Sports Events | National | ₹10,00,000 - ₹1,00,00,000 | 50,000 - 1,00,000 | Brand exposure, media coverage |
| Cultural Festivals | Delhi | ₹3,00,000 - ₹30,00,000 | 8,000 - 40,000 | Community engagement |
