What’s the difference between influencer advertising and influencer marketing?
2 min read
Influencer marketing and influencer advertising are often used interchangeably as terms when discussing influencer outreach, but we shouldn’t lump them together as they are inherently different tactics.
Just as media relations does not describe the whole of the public relations discipline, and paid-for media is not the same as earned media, there are also differences between influencer marketing and influencer advertising.
Influencer advertising is short-lived, transactional, and involves no relationship building.
Influencer marketing meanwhile, requires a long-term commitment from both the brand and the influencer. It is relationship-focused, working towards a longer-term ROI. In PR terms, it falls into the earned media category, because it doesn’t facilitate a financial transaction between a brand and an influencer.
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Influencer advertising and influencer marketing
Influencer advertising and influencer marketing are both powerful tools in modern digital strategies but serve different purposes and employ distinct approaches. Influencer advertising focuses on immediate, short-term goals through paid endorsements and direct promotion, often with brand-controlled messaging. In contrast, influencer marketing emphasizes long-term relationships, authentic content creation, and sustained brand engagement, allowing influencers more creative freedom to resonate with their audience. Understanding the differences between these two approaches is crucial for brands to effectively leverage influencers and achieve their marketing objectives, whether it’s for quick sales boosts or building lasting brand loyalty and trust.
Steps of Instagram advertising
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Influencer Marketing
| Category | Influencer Name | Description | Followers/Audience Size |
|---|---|---|---|
| Tech | Ruhez Amrelia (Techno Ruhez) | Tech reviews and gadgets | 4.5 million subscribers on YouTube |
| Technical Guruji | Tech tutorials and reviews | 23 million subscribers on YouTube |
|
| Beauty | Mrunal Panchal (Mrunu) | Makeup tutorials and beauty tips | 1.2 million followers on Instagram |
| Kritika Khurana | Fashion and lifestyle | 1.4 million followers on Instagram |
|
| Automobile | Prabhjot Jatt | Automotive reviews and tips | 1.1 million subscribers on YouTube |
| Pranav Panpalia (Pranavpun) | Automobile enthusiast | 600k followers on Instagram |
|
| Entertainment | Ashish Chanchlani | Comedy sketches and entertainment | 27 million subscribers on YouTube |
| Gaurav Taneja (Flying Beast) | Vlogs and fitness | 4.7 million subscribers on YouTube |
|
| Finance | Ankur Warikoo | Entrepreneurship and motivation | 1 million followers on LinkedIn |
| Pranjal Kamra | Personal finance and investing | 2 million subscribers on YouTube |
