What is the average visibility of an advertisement hoarding in a Tier 2 city in India?
2 min read
Talking of tier-2 cities of India, these are the cities that are going under developments and constantly going under infrastructural and technological changes for better living. Some of the tier-2 cities include Pune, Nagpur, Jaipur, Lucknow, Ahmadabad, Chandigarh, etc. These cities have audiences that is educated, working, homemakers, and middle-income level population.
To ensure maximum visibility of the outdoor advertisements in the tier-2cities of India, one must take care of the following:
· Extensive knowledge of the target audience: To advertise one must be well aware of the demographics, buying behavior and characteristics of the audience for whom the message is intended.
· AD placement: For getting the maximum visibility, it is important to place the ad where the target audience can easily receive the message. For instance, a luxury car ad will grab more eye balls at a petrol pump or at high way than at any other area of the city.
· Audience connect: For turning consumer visibility into consumer purchase especially in tier-2 cities, the advertisers shall always try to connect with the audience at personal level to get the message across. Using the local language, using local leaders or actors on hoardings might get more attention than otherwise.
· Loud and clear: An outdoor ad can only be effective if the message is short and clear. While advertising the message should have USP of the product, the image of the product and the message to prompt audience purchase decision displayed in a creative and attractive way.
Keeping in mind these intricacies one can get the maximum visibility of outdoor ads and advertisement hoarding displayed in tier-2cities.
Advantages of Flight Advertising
|
| Campaign Name | Media Name | Offer Rate |
|---|---|---|
| Metro Station - Indraprastha, Delhi Ambient Lit Panel | Metro Station - Indraprastha, Delhi | 23000 |
| Platform - Gurgaon | Platform - Gurgaon | 48384 |
