How does the outdoor publicity billboard system work in India?

India is considered as an open market. The diversity of the audience in India makes it easy for various brands to penetrate the market by focusing on a certain demand of the consumers. The concept of outdoor publicity billboard in India is very popular and fruitful as well. Outdoor advertisements such as hoardings and billboards play a vital role in building long-lasting images in the minds of the viewers. The size, the crisp copy, and attractive display make them more receptive. Moreover, mixing outdoor advertising with other media such as radio ads, TV commercials, and print ads, enhances the overall effect of the advertising campaign.

Billboards and hoardings are best placed at sites where the footfall is high such as airports, bus shelters, near malls, and busy roads. All these sites promise high visibility and exposure of the displayed ad. The fact that outdoor advertisements are short, crisp, clear, and attractive, they tend to grab more eyeballs than usual TV or internet ads.

The new transitions in outdoor advertising: With time, the approach of outdoor advertisements are also changing. The new transition in outdoor advertising includes:

· New sites: Billboards and hoardings are usual for bus shelters and airports but now the advertisers are using residential spaces to target the audience.

· Backlit Hoardings: To make viewing more comfortable at night time, the hoardings are well lit from top to bottom, lights flashing on them make them look beautiful and attractive and grab attention of the night time travelers.

· Out of the box creative: Advertisers are going highly creative to grab the eye balls of the travellers. Some of the significant creative ads that never go outdated include the AMUL Hoardings. Now, hoardings and billboards are being designed to approach the target audience with funky creative along with crisp messages.

know more about outdoor publicity billboard at MyHoardings.com

Types of Radio Advertising

Live Reads
Description: Ads read live on-air by radio hosts during their shows.
1
Sponsorships
Description: Sponsored segments or programs where brands are mentioned as sponsors.
2
Produced Spots
Description: Pre-recorded commercials that range from 15 to 60 seconds.
3
Jingles
Description: Catchy musical commercials that include a memorable slogan or brand message.
4
Adlets
Description: Very short ads, typically around 5 to 10 seconds.
5
Promotions and Contests
Description: Advertisements promoting a contest or special promotion sponsored by a brand.
6
Radio Infomercials
Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.
7
Station Identification (ID)
Description: Short mentions of the station's call letters, often sponsored by a brand.
8
Sponsored Features
Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.
9
Programmatic Advertising
Description: Automated buying and placement of radio ads using data and algorithms.
10

Print Media Advertising Options

Publication Name	Ad Size	Cost
The Times of India	Full-page	₹5,00,000
Hindustan Times	Half-page	₹2,50,000
Economic Times	Quarter-page	₹1,00,000

Types of Radio Advertising

Live Reads

1

Sponsorships

2

Produced Spots

3

Jingles

4

Adlets

5

Promotions and Contests

6

Radio Infomercials

7

Station Identification (ID)

8

Sponsored Features

9

Programmatic Advertising

10

Print Media Advertising Options

More Stories

You may have missed