What are different advertising types?

2 min read

Advertisements can be broadly categorized into Offline and Online. The offline advertisement would include all Out home advertisements like transit media, TV ads , print ads , posters, banners, Hoardings, LED screens, etc. online ads would contain anything that is on the internet from commercials ads, blogs, SEO, copyrights, emails etc. These can be specified as a advertising types .

Advertising is a tool that is used to attract the prospective customers. Offline and online marketing have their own place in world of ads. Your choice should depend on who your audience are. A word of mouth cannot be beaten by any other way of advertisement. Having said that we cannot deny the fact that advertisement can act as a tool to expand your business and improve sales.

MyHoardings carry the largest database of Indian Outdoor Ad space owners and provide the best possible options to choose from.

Commonly Used Traditional Media Options and Cost

Media Option	Description	Reach & Audience	Average Cost	Effectiveness & Notes
Television	Broadcast and cable TV ads. Includes spots during shows, sponsorships, and infomercials.	High reach, wide demographic	₹600 - ₹1,200 per 10 sec slot	High impact, broad audience
Radio	Audio advertisements aired during radio broadcasts.	Local to national reach, specific audiences	₹1,000 - ₹5,000 per 10 sec spot	Good for local targeting, cost-effective
Print Advertising	Ads in newspapers, magazines, brochures, and flyers.	Targeted based on publication's readership	₹10,000 - ₹1,00,000 per page	Effective for detailed info, older audience
Outdoor	Billboards, transit ads, posters, and other out-of-home advertising.	High visibility in specific locations	₹50,000 - ₹5,00,000 per month	Great for brand visibility, location-specific
Email	Direct marketing through email newsletters and promotional messages.	Specific and targeted reach	₹0.5 - ₹3 per email	Personalized, measurable ROI

Types of Radio Advertising

Live Reads
Description: Ads read live on-air by radio hosts during their shows.
1
Sponsorships
Description: Sponsored segments or programs where brands are mentioned as sponsors.
2
Produced Spots
Description: Pre-recorded commercials that range from 15 to 60 seconds.
3
Jingles
Description: Catchy musical commercials that include a memorable slogan or brand message.
4
Adlets
Description: Very short ads, typically around 5 to 10 seconds.
5
Promotions and Contests
Description: Advertisements promoting a contest or special promotion sponsored by a brand.
6
Radio Infomercials
Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.
7
Station Identification (ID)
Description: Short mentions of the station's call letters, often sponsored by a brand.
8
Sponsored Features
Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.
9
Programmatic Advertising
Description: Automated buying and placement of radio ads using data and algorithms.
10

Commonly Used Traditional Media Options and Cost

Types of Radio Advertising

Live Reads

1

Sponsorships

2

Produced Spots

3

Jingles

4

Adlets

5

Promotions and Contests

6

Radio Infomercials

7

Station Identification (ID)

8

Sponsored Features

9

Programmatic Advertising

10

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