Airport Branding in New Delhi
2 min readAirport Branding in New Delhi: The capital of our country has its International Airport located approx. 16 Kms from the most city. Over the years, it’s improvised and innovated in various ways in terms of design, facilities, and other kinds of stuff. No doubt, it’s received multiple awards including – Most Improved Airfield, Best Airport in Central Asia/India region, and Best Airport in its passenger category, as per the reports.
Around 40 million passenger footfalls during this airport and it’s also the most hub for Air India. Numerous airlines with multiple regular and low costs offer flights across the world including direct and connecting flights. Keeping in mind these aspects, the New Delhi Gandhi International Airport makes the simplest use of the time spent by the passengers there in terms of advertising.
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Varying from digital ads to static print ads, wall wraps, or displays, companies choose different sorts of advertising. Let’s see a few of those:
Airport Wi-Fi – Available on mobile, tablet, laptop this type of advertising reaches all the people how or the opposite connected to the digital world, which mostly is nowadays.
Baggage Claim Area – quite 80% of the passengers gather around the baggage collection belt of their sign-up luggage. The ads through the posters or hoardings over there undoubtedly reach those visions of the passengers concerned.
Security Tray Bin – Each and passenger must undergo a safety check. In terms, most of them have some quite electronic media like mobile, laptop, etc. which must be separately kept within the security tray bins. Hence, any ad display in those trays definitely catches the eyes of those keeping their valuables in those.
Wall Wray – Be it either entrance or exit, within the restroom or lounge, anywhere the ads on the wall wraps are often seen by every passenger coming in or going out of the airport.