Put Your App in the Spotlight – Dominate the App Store with Smart Targeting

In the app marketing world, timing is everything. What if you could promote your app right when a user is actively searching for something similar? With Apple Search Ads advertising, that’s exactly what you can do.

Apple Search Ads allows brands to promote their iOS apps directly within the App Store’s search results. Since over 70% of App Store visitors use search to find apps, and more than 65% of downloads come from these searches, this is one of the most powerful user acquisition tools for iOS marketers.

Why Apple Search Ads Advertising is So Effective

Apple Search Ads works by displaying your app at the top of relevant search results on the App Store. This means users see your brand when they’re already looking for similar apps—making them high-intent, qualified leads.

Key benefits of Apple Search Ads advertising:

• Premium Audience – Target users of iPhones and iPads, who generally show higher spending power and app engagement

• Moment of Intent – Reach users exactly when they’re searching for apps like yours

• Advanced Targeting – Filter by device type, location, gender, keywords, and more

• Efficient Cost-per-Tap (CPT) – Only pay when users interact with your ad

• Organic Growth Boost – Ads improve visibility, which can also lift your organic app ranking

Apple Search Ads are ideal for fintech, gaming, healthcare, education, e-commerce, and other high-performance sectors aiming for App Store domination.

Ad Types Available in Apple Search Ads

There are two primary campaign types under Apple Search Ads advertising—designed to suit businesses with different levels of control and automation needs:

1. Basic Campaigns

Perfect for smaller budgets and businesses looking for automation. You simply set a monthly budget (up to ₹75,000) and let Apple handle keyword selection and bidding.

• Easy to set up

• Automated targeting

• No daily management needed

2. Advanced Campaigns

Gives you complete control over keyword selection, targeting, audience filters, bidding, and creatives.

• Choose exact match, broad match, and brand keywords

• Segment users by device, gender, age, or location

• Custom creatives to match search intent

• Detailed analytics and reporting

At MyHoardings, we help you choose the right mix of campaign types based on your app’s category, goals, and budget.

Ideal Use Cases for Apple Search Ads

If you’re promoting an iOS app and want to stand out in a competitive category, Apple Search Ads offers the precision and reach you need.

Perfect for:

• Mobile App Launches – Get traction from day one

• Fintech & Wallet Apps – Tap into high-value iOS users

• Gaming Apps – Acquire engaged players efficiently

• Health & Fitness – Promote your service at peak demand moments

• EdTech & Learning Apps – Capture searches during exam and admission seasons

• Shopping & D2C Brands – Drive installs from high-LTV customers

Whether you’re a startup or an established brand, Apple Search Ads advertising helps you win premium iOS users at the perfect time.

Pricing & Performance

Apple Search Ads works on a Cost-Per-Tap (CPT) model, ensuring you only pay when someone clicks your ad. You can set:

• Daily Budgets or Monthly Caps

• Custom Bids by Keyword

• Campaign Schedules and Geo Targets

At MyHoardings, we optimize your keyword strategy, refine bids, and improve your creatives to lower acquisition costs and boost install quality.

With real-time performance tracking, you’ll get insights on:

• Tap-through rates

• Conversion to install

• Keyword-level performance

• Retention and ROAS (when linked to MMPs)

Why Choose MyHoardings for Apple Search Ads?

As a full-service advertising partner, MyHoardings helps you scale your app growth through expertly managed Apple Search Ads campaigns.

Our services include:

• Keyword research and competitor analysis

• Campaign setup and optimization

• Ad creative support (icon, screenshots, preview videos)

• Advanced targeting & audience segmentation

• Monthly reporting with install tracking

We’ve worked with leading fintech, healthtech, gaming, and education apps—driving thousands of high-quality installs while keeping costs efficient.

Let’s Put Your App at the Top

It’s time to meet your next app user right where they’re searching. With Apple Search Ads advertising, you’ll be visible when it matters most.

Let MyHoardings help you dominate the App Store with strategy, creativity, and ROI-focused execution.

Email: business@myhoardings.com
Call: +91 9953847639
Website: www.myhoardings.com