Make Every Ride Count – Engage India’s Bus Commuters with Chalo Advertising

India’s daily commuters are a powerful, consistent, and often underutilized advertising audience. With the Chalo app, which enables real-time bus tracking, digital ticketing, and smart commuting, brands have the opportunity to place their messages in front of engaged users every single day. With Chalo advertising, you can reach thousands of urban and semi-urban consumers at the moment of movement and attention.

Chalo operates in 30+ Indian cities including Mumbai, Lucknow, Bhopal, Jaipur, Mangalore, and others. It’s used by lakhs of people to plan, track, and pay for their daily bus journeys—making it a high-frequency, high-engagement app environment for advertisers.

Why Chalo Advertising is an Effective Digital Channel

Unlike static outdoor ads, Chalo advertising is dynamic and digitally trackable. Commuters engage with the app at key points of their journey—before boarding, during travel, and after completing their ride. This gives brands multiple opportunities to deliver contextually relevant messages.

Key benefits of Chalo advertising:

• Massive Daily Reach – Engage lakhs of working professionals, students, and shoppers

• Behavioral Targeting – Customize messaging based on route, time, or ride history

• Trusted Local App – High daily usage ensures repeat exposure and recall

• In-App Engagement – Target users within the platform while they plan their commute

• Performance-Driven – Click-throughs, installs, and redemptions can be tracked in real time

Whether you’re looking to raise awareness, generate leads, or drive app installs, Chalo’s urban commuter base gives you the perfect platform.

Ad Formats Available on the Chalo App

Chalo’s clean, utility-driven design supports intuitive advertising formats that blend seamlessly into the user experience without being intrusive.

1. In-App Banner Ads

Static or dynamic banners shown on key pages like ticket booking, trip confirmation, and journey details.

2. Push Notifications

Geo-targeted notifications sent to user devices, ideal for local events, special offers, and time-bound promotions.

3. Ride Summary Page

Place your brand’s message right after the user completes a ride—when they are most likely to review or engage with additional content.

4. Branded Offers / Coupons

Sponsor ride discounts or travel-related promotions for better engagement and performance-based visibility.

5. App Homepage Takeover

Premium placements on the app’s landing screen, ideal for launches, seasonal campaigns, or high-visibility promotions.

Who Should Advertise on Chalo?

Chalo advertising is ideal for brands that want to tap into a wide-reaching, urban population that uses public transit frequently. Its users are typically value-conscious, mobile-savvy, and diverse in age and profession.

Industries that benefit:

• FMCG & Retail – Promote new products or drive footfall to stores

• Apps & Startups – Run install campaigns or offer app-based incentives

• Banking & Fintech – Push digital wallets, UPI, microloans, and insurance

• Education & Training – Reach college students and job aspirants

• E-commerce & Delivery – Promote discount codes or local delivery apps

• Health & Wellness – Market teleconsultation, pharmacy, or wellness services

• Govt. Campaigns & NGOs – Spread social awareness in high-footfall zones

With millions of monthly active users, Chalo offers reliable access to real India on the move.

Pricing & Campaign Flexibility

Advertising on Chalo is performance-based and can be customized for different budgets and goals:

• CPM (Cost per 1,000 Impressions)

• CPC (Cost per Click)

• CPA (Cost per Action, Download, or Redemption)

• Flat Sponsorship Packages – Ideal for exclusive or longer-term branding campaigns

At MyHoardings, we help you select the right formats and targeting based on:

• City or zone (route-based targeting)

• Time of day (morning/evening commute slots)

• User activity (frequency, previous interactions, engagement scores)

Transparent Reporting & Real Results

We provide real-time analytics and post-campaign reports to track:

• Views and Clicks

• User interaction and behavior

• Route-specific performance

• App installs, redemptions, or form submissions

• Engagement by time or user segment

With data-driven insights, we ensure continuous optimization and higher ROI.

Why MyHoardings?

MyHoardings is India’s leading media partner for in-app, transit, and hyperlocal advertising. We work closely with platforms like Chalo to deliver campaigns that are strategic, targeted, and creative.

With us, you get:

• Media planning across cities and ad types

• Creative design for mobile-first ads

• Campaign execution and management

• Ongoing performance tracking

• Dedicated client support team

Whether it’s a new product launch, an app install push, or a festival campaign—we bring your message to life, where the city is moving.

Let’s Take Your Brand on the Move

Connect with commuters in real time. With Chalo advertising, your brand becomes part of the journey—literally. Let MyHoardings help you build visibility, drive engagement, and reach India’s moving audience.

Email: business@myhoardings.com
Call: +91 9953847639
Website: www.myhoardings.com