Chota News Advertising – Engage Tier 2 & 3 India with Vernacular News Ads

As digital access spreads across India’s non-metro markets, users in Tier 2 and Tier 3 cities are increasingly consuming content in their native languages. This shift has created exciting new opportunities for advertisers—especially on regional platforms like Chota News. Through Chota News advertising, brands can now target a highly active, mobile-first audience that values bite-sized, relevant news in their preferred language.

Chota News delivers hyperlocal news stories, updates, and information in languages such as Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, and more. Its growing user base comprises first-time internet users, students, rural entrepreneurs, and local influencers who rely on the app for quick, credible updates.

Why Chota News Advertising Works

Unlike national apps that offer generalized content, Chota News tailors its updates for each user’s region, language, and interest—making it an ideal channel for brands targeting regional penetration.

Key benefits of Chota News advertising:

• Language-Specific Reach – Serve ads in the language your audience is most comfortable with

• Hyperlocal Targeting – Focus your campaigns down to the city, district, or even block level

• Short-Form Format – Ads appear within content that users consume regularly and trust

• Daily Repeat Engagement – Frequent app visits mean multiple brand exposures per user

• App-Based Targeting – Geo-filters, interest-based segments, and user behavior insights help optimize every impression

With millions of active users and high retention, Chota News offers a direct pipeline to the next 500 million Indian internet users.

Ad Formats on Chota News

Chota News offers multiple ad formats optimized for local relevance and user interaction:

1. Banner Ads

Static or animated image placements within the app interface, often seen as users scroll through local updates.

2. Video Ads

Short in-feed videos in local languages that autoplay in between news cards—ideal for high-recall storytelling or product demonstrations.

3. Article Ads (Branded Content)

Sponsored text pieces designed like native stories, these educate or inform users about your brand, product, or public initiative.

4. Push Notifications

Timed alerts sent directly to users’ phones, promoting offers, events, or public messages. These can be regionalized down to language and geography.

5. App Takeover or Roadblock Ads

Gain exclusive app real estate for 24 hours with full-screen banners or homepage placement.

Ideal for Regional Campaigns

Chota News advertising works exceptionally well for brands focused on India’s heartland. Whether your product serves rural consumers or you’re looking to expand your retail footprint in Tier 2/3 towns, this platform brings you closer to your next loyal customers.

Top-performing industries on Chota News:

• FMCG & Personal Care – Create awareness for local-language markets

• App Installs – Promote regional apps for learning, shopping, or services

• Banking, Finance & Insurance – Push digital services and inclusion programs

• Healthcare & Pharma – Reach families with useful, verified medical content

• EdTech & Jobs – Share exam tips, courses, or employment opportunities

• Government & NGOs – Run campaigns for awareness, voter drives, or social development

Pricing and Campaign Flexibility

Campaigns on Chota News can be structured using:

• CPM (Cost per 1000 Impressions)

• CPC (Cost per Click)

• CPA (Cost per Action or App Install)

Target users based on:

• Region (state, district, pincode)

• Language (Hindi, Tamil, Marathi, etc.)

• User Behavior (job seekers, homemakers, students, etc.)

Our team at MyHoardings helps fine-tune your campaign to match user behavior and cultural context, ensuring maximum response and ROI.

Why Choose MyHoardings?

At MyHoardings, we specialize in hyperlocal digital media. We work closely with apps like Chota News to offer scalable, insight-driven campaigns with deep cultural alignment.

What we offer:

• Localized campaign strategy and planning

• Creative design in regional languages

• Geo and language-specific targeting

• Transparent analytics and performance reports

• Dedicated support for ongoing optimization

From creative storytelling to media buying, we make sure your brand resonates with real India.

Ready to Target India’s Next Billion?

Let your brand reach, inform, and inspire through Chota News advertising. Speak the language of your audience—and win their trust with consistent, valuable messaging.

Email: business@myhoardings.com
Call: +91 9953847639
Visit: www.myhoardings.com