DOOH Screen ads inside PVR

DOOH Screen Ads Inside PVR: A Comprehensive Guide

Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences in high-traffic areas. PVR Cinemas, known for its modern cinema experience, offers an array of DOOH screen advertising options that enable brands to reach a captive and engaged audience. Here’s a detailed look at the DOOH screen advertising opportunities inside PVR cinemas.

What Are DOOH Screen Ads?

DOOH screen ads are digital advertisements displayed on electronic screens located in public spaces. Unlike traditional static billboards, DOOH ads are dynamic and can feature video content, animations, and interactive elements. Inside PVR cinemas, DOOH screens provide an effective platform for brands to capture the attention of moviegoers before and during their cinema experience.

Types of DOOH Screen Ads in PVR Cinemas

1. Lobby Screens

• Location: Positioned in the cinema lobby and waiting areas.
• Format: Digital billboards and screens displaying video ads, animations, and promotional content.
• Benefits: Captures the attention of moviegoers as they wait for their screening, providing high visibility and engagement.

2. Foyer Screens

• Location: Located in the cinema foyer, typically near ticket counters and concession stands.
• Format: Large digital screens showcasing static or dynamic ads.
• Benefits: Engages moviegoers in high-traffic areas, making it ideal for promoting products and services that require extended viewer attention.

3. Interactive Digital Kiosks

• Location: Interactive kiosks in cinema lobbies and entrance areas.
• Format: Touchscreen displays featuring interactive ads, brand information, and promotions.
• Benefits: Provides an engaging experience and allows for direct interaction with the audience, enhancing brand recall.

4. Screening Room Screens

• Location: Digital screens positioned inside screening rooms or near the entrance.
• Format: Ads displayed on screens before the movie starts or during intermissions.
• Benefits: Ensures that ads are viewed by a captive audience in a focused environment.

Advantages of DOOH Screen Advertising in PVR Cinemas

1. High Engagement

DOOH screens in PVR cinemas capture the attention of moviegoers who are in a relaxed and receptive state, leading to higher engagement with the ads.

2. Targeted Audience

PVR cinemas attract a diverse audience, allowing brands to target specific demographic groups based on location and cinema profiles.

3. Dynamic Content

Unlike traditional static ads, DOOH screens allow for dynamic and interactive content, making the advertisements more appealing and memorable.

4. Premium Environment

The upscale setting of PVR cinemas enhances the brand’s perception, associating it with quality and exclusivity.

5. Real-Time Updates

DOOH screens offer the flexibility to update ads in real time, making it easy to promote time-sensitive offers and events.

Cost Considerations

The cost of DOOH screen advertising in PVR cinemas can vary based on factors such as screen location, duration of the campaign, and the type of content. Typically, pricing ranges from ₹2,00,000 to ₹10,00,000 per screen per month, depending on the specific requirements and cinema locations.

Contact MyHoardings for Expert Assistance

For a tailored advertising solution and detailed pricing for DOOH screen ads inside PVR cinemas, reach out to MyHoardings. Our team will help you navigate the options and create an impactful campaign that meets your objectives.

• Email: business@myhoardings.com
• Phone: +91-9953847639
• Website: www.myhoardings.com

Leverage the power of DOOH screen advertising in PVR cinemas to elevate your brand’s visibility and engage with a captive audience in a premium setting.

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