Reach Verified Users with Google Pay – High-Intent App Advertising

In India’s booming digital economy, mobile payment apps are no longer just for transactions—they are high-engagement digital ecosystems. Among the most popular of these is Google Pay. With over 100 million active users in India, Google Pay advertising offers one of the most direct and data-rich ways to reach tech-savvy, transaction-ready audiences.

Google Pay users frequently interact with the app for UPI transfers, bill payments, recharges, offers, and rewards—making it a daily utility in urban and rural households alike. The result is a deeply engaged, mobile-first user base with high responsiveness to contextual and relevant brand messaging.

Why Google Pay Advertising Works

As a payments platform, Google Pay gives advertisers access to verified users with rich behavioral and transactional insights. Campaigns run within a safe, trusted environment, making it perfect for advertisers looking to influence purchasing behavior at critical touchpoints.

Key benefits of Google Pay advertising:

• Verified User Base – Every user has authenticated credentials and high financial activity.

• Behavioral Targeting – Serve ads based on spending habits, location, device type, or previous actions.

• Trusted App Environment – Ads appear within a secure, brand-safe platform.

• High Daily Engagement – Frequent app opens for bill payments, offers, and transfers = more ad exposure.

• Integrated Rewards – Create incentives like cashback or scratch cards tied to user actions.

With Google Pay advertising, your brand becomes part of a user’s daily financial journey—when they’re paying, saving, or earning.

Advertising Formats on Google Pay

Google Pay offers innovative ad formats that feel organic and helpful to users, rather than intrusive.

1. Branded Offers

Deliver personalized cashback deals, coupons, or scratch cards. These offers can be linked to specific merchant categories or actions (e.g., spend ₹200 to unlock cashback).

2. Sponsored Banners

Placed within the “Offers” or “Explore” tab, these clickable images lead to your landing page or mini-site inside the app.

3. Mini App Integration

Brands can build lightweight, interactive mini-apps that run inside Google Pay. Ideal for e-commerce, insurance, utility payments, and more.

4. Push Notifications (Transactional or Contextual)

Send custom messages linked to user activity—like recharges, bill payments, or shopping. These drive instant engagement and action.

5. Video or Carousel Promotions

Available to select advertisers for visually immersive campaigns tied to holidays, product launches, or limited-time deals.

Who Should Advertise on Google Pay?

Google Pay advertising is perfect for brands looking to tap into India’s active digital consumer base. Some of the best-fit industries include:

• Retail & E-commerce – Promote seasonal sales, flash deals, and cashback offers.

• Banking & Fintech – Offer loans, savings products, mutual funds, or insurance services.

• FMCG & CPG – Drive online-to-offline awareness and incentivize purchase behavior.

• Healthcare & Wellness – Promote diagnostics, health plans, or e-health platforms.

• Gaming & Apps – Drive downloads, referrals, or in-app purchases.

• Education & Learning – Offer courses, test-prep subscriptions, and more to young, mobile audiences.

Whether you’re running a festive offer or building a long-term brand play, the platform’s data and scale make it a high-performance ad solution.

Cost-Effective and Results-Oriented

Google Pay campaigns can be executed based on:

• CPC (Cost per Click)

• CPM (Cost per 1,000 Impressions)

• CPA (Cost per Acquisition or Action)

Ads are optimized to reach users based on relevance, ensuring better click-through rates, lower cost per action, and higher engagement.

MyHoardings helps you track performance across:

• Impressions & Clicks

• Offer Redemptions

• ROI per campaign

• Geographic & demographic insights

Why Choose MyHoardings?

As a leading ad-tech partner, MyHoardings specializes in crafting high-ROI digital campaigns for platforms like Google Pay. We help brands build mobile-first strategies that reach users across urban and rural India.

What we offer:

• Strategy & Planning – Define campaign goals, targeting, and messaging

• Creative Development – Mobile banners, scratch card offers, mini-apps

• Audience Targeting – Pin-code, city, device, behavior, and category-level filters

• Analytics & Optimization – Live dashboards and performance reports

• End-to-End Support – From concept to execution

We simplify Google Pay advertising so your brand can focus on growth, reach, and conversions.

Let’s Make Every Transaction Count

Tap into India’s digital wallet space with smart, personalized campaigns on one of the country’s most used mobile apps. Google Pay advertising lets your brand show up when users are already ready to act. Let MyHoardings help you craft campaigns that deliver real results.

Email: business@myhoardings.com
Call: +91 9953847639
Website: www.myhoardings.com