How are radio advertisements directed?
2 min read
There are few things to be considered before the radio advertisements Ad is directed.
1. Duration – Level of Expression
2 Points to be addressed – Complete Communication
3 Targeted audience – Usage of the language that they can understand and get connected to
4 Time slot of the day – Jingles or the BM that suits the mood
Radio advertising is a dynamic and influential medium that requires careful direction to ensure that messages are effectively communicated and resonate with listeners. Directing radio advertisements involves several key steps, each critical to creating compelling and impactful ads. Here’s a comprehensive look at how radio advertisements are directed:
Types of Radio Advertising
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Podcast Advertising Rates
| Platform | Ad Type | Average Cost per Episode (₹) | Audience Reach | Engagement Rate |
|---|---|---|---|---|
| IVM Podcasts | Pre-Roll, Mid-Roll | ₹50,000 - ₹1,00,000 | Medium | High |
| Audioboom | Pre-Roll, Mid-Roll | ₹30,000 - ₹70,000 | Medium | High |
| Hubhopper | Pre-Roll, Mid-Roll | ₹20,000 - ₹50,000 | Medium | High |
| Aawaz | Pre-Roll, Mid-Roll | ₹15,000 - ₹40,000 | Medium | Moderate |
