How can cinemas advertise during the pandemic?
1 min read
How can cinemas advertise during the pandemic
During tough times of crisis, many industries struggle not only with making profits but also with communication. Sectors like hospitality, travel, airlines, or any brick-and-mortar enterprises and cinemas advertise need to face changes to their business and strategy. Small companies also need to make ends meet during such turbulent times.
MyHoardings is an online marketplace for OOH Advertising. Our proggramatic advertising is the process of automating the buying and selling of hoardings, ad inventories in real time through our website.
The COVID-19 pandemic has significantly impacted the cinema industry, presenting both challenges and opportunities for advertisers. With the shift in consumer behavior and the need for adaptive strategies, cinema advertising has evolved to meet the demands of a changing landscape. At MyHoardings, we are committed to helping brands effectively navigate cinema advertising during these unprecedented times. Here’s how cinemas can adapt their advertising strategies during the pandemic and continue to engage audiences effectively.
For many, the only easily actionable and applicable tactics are to move their business online when offline channels are temporarily disabled.
Name of 5 Cinema Companies that Provides Advertising
|
Cinema Advertising Rates
| City | Cinema Chain | Ad Duration (Seconds) | Cost per Screen per Week (Approx) |
|---|---|---|---|
| Mumbai | PVR | 30 | ₹50,000 |
| Delhi | INOX | 30 | ₹40,000 |
| Bangalore | Cinepolis | 30 | ₹35,000 |
| Chennai | Sathyam | 30 | ₹30,000 |
| Hyderabad | Prasads | 30 | ₹25,000 |
