How do companies measure the effectiveness of Outdoor Advertising for their brands ?
1 min read
Companies measure the effectiveness of outdoor advertising through a variety of methods. The ROI from any kind of ad campaign cannot be exactly measured. The result may differ from business to business. Every product that is sold in the market needs one or the other kind of promotion and publicity. A carefully chosen ad campaign can work magically but can differ from business to business. OOH advertising targets a larger audience thus resulting in greater impact.
Though it is difficult to measure the effectiveness of outdoor advertising the difference in revenue/profit after the ad campaign went life can give you a fair estimate of its impact.
For creative and impactful outdoor advertising at a competitive price, contact MyHoardings at 995-384-7639. Our expertise in crafting tailored campaigns ensures that your brand reaches its full potential in the dynamic landscape of outdoor advertising.
benefits of bus shelter advertising
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Mobile Advertising ROI
| Ad Type | Average ROI (%) | Cost Efficiency (Rating) |
|---|---|---|
| In-App Ads | 150% | 8/10 |
| Mobile Video Ads | 180% | 9/10 |
| SMS Marketing | 200% | 9/10 |
| Mobile Games Ads | 160% | 8/10 |
| Location-Based Advertising | 170% | 9/10 |
