How do SMEs advertise in India?
2 min read
The Small and Medium Enterprises (SMEs) play an important role in the economy of the country. With the rise in digitization, there is a scope that these brands would flourish and be useful for the people. Branding or advertisement is necessary for such enterprises. . Here are some effective strategies and considerations for SMEs advertise to make the most out of their advertising efforts:
There was a misconception among the SMEs that it is going to cost them huge investments to advertise their brands. Fortunately, as we are moving forward in making a digital India, people can advertise their brands very easily and inexpensive ways.
· With digitization they can find out the data and through that data they can choose a set of targeted audience to promote their brand. They can redirect the audience from one application to another page and can easily grab their attention.
· They enhance their visibility chances. They keep their site updated and use required keywords. It makes them visible to people who search according to their keywords. They provide hassle free service in terms of their network coverage.
Mobile App Advertising ROI |
Direct Mail Marketing Rates
| Service Provider | Mail Type | Average Cost per Mail (₹) | Target Audience Reach | Effectiveness |
|---|---|---|---|---|
| India Post | Postcards, Letters | ₹5 - ₹15 | High | High (personalized) |
| Blue Dart | Flyers, Brochures | ₹10 - ₹20 | Medium | Medium |
| DHL Express | Letters, Catalogs | ₹15 - ₹25 | Medium | High (premium service) |
| DTDC | Postcards, Flyers | ₹8 - ₹18 | Medium | Medium |
