How does social media influence advertising?
2 min read
If you have not tried social media for your advertising then you are missing out on a lot of potential for generating leads. Social media platforms started out as a means for people to interact with each other online. Today, you have over one billion people using various social media platforms and this offers you a large audience for your products.
Here are some reasons you should jump into the wagon.
Brand recognition
If you are relatively new to the industry then social media offers you a cost-effective way for you to create brand awareness. As you post regularly on various platforms viewers get to know more about your brand and this helps in creating credibility. Readers will then share your posts further increasing your outreach.
Increased conversion rates
The basic idea of using social media for advertising is to push traffic back to your website. You do this by having creative posts with a CTA that leads readers to your website. This boosts your conversion rates and even helps your website rank higher on SEO.
Brand Loyalty
A happy customer will keep coming back and informing others of how amazing your products are. Social media gives customers an open space to air their grievances and complaints. The faster you are at addressing their issues the more you gain their trust.
MyHoardings has been pioneering in car advertising solutions since 2010. We are into an innovative space for advertising enabling brands to engage with the audience when they are in transit mode.
Cost-effective
For small businesses, social media offers them a means to advertise at minimal costs. It is relatively easy to open an account and start posting. You also have access to powerful analytical tools that will help you increase your marketing effectiveness.
Steps of Instagram advertising
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Influencer Marketing
| Category | Influencer Name | Description | Followers/Audience Size |
|---|---|---|---|
| Tech | Ruhez Amrelia (Techno Ruhez) | Tech reviews and gadgets | 4.5 million subscribers on YouTube |
| Technical Guruji | Tech tutorials and reviews | 23 million subscribers on YouTube |
|
| Beauty | Mrunal Panchal (Mrunu) | Makeup tutorials and beauty tips | 1.2 million followers on Instagram |
| Kritika Khurana | Fashion and lifestyle | 1.4 million followers on Instagram |
|
| Automobile | Prabhjot Jatt | Automotive reviews and tips | 1.1 million subscribers on YouTube |
| Pranav Panpalia (Pranavpun) | Automobile enthusiast | 600k followers on Instagram |
|
| Entertainment | Ashish Chanchlani | Comedy sketches and entertainment | 27 million subscribers on YouTube |
| Gaurav Taneja (Flying Beast) | Vlogs and fitness | 4.7 million subscribers on YouTube |
|
| Finance | Ankur Warikoo | Entrepreneurship and motivation | 1 million followers on LinkedIn |
| Pranjal Kamra | Personal finance and investing | 2 million subscribers on YouTube |
