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How does the outdoor publicity billboard system work in India?

2 min read
outdoor publicity billboard

outdoor publicity billboard

  1. The billboards in India are deployed in the busy areas and roads. As the foot fall is higher and that offers assured visibility.
  2. They are often placed at a height so they are visible from a distance. That is why the area of the billboard also has to be considered before deploying it.
  3. The consumer on a go is likely to spend 6 seconds or less when looking at a billboard. That is the reason the billboards are more appropriate and ideal for building the brand value and supporting the advertisement campaign and not really for phone numbers and website address.
  4. Billboards have to be smart and not boring for the viewer to look at it at least once. Keep it simple but yet attractive and the idea behind should pop out when looking at a billboard.

As per a Indian daily newspaper, “the OOH advertising market has grown by 6 per cent in 2017 to reach a size of Rs. 3,085Cr. Its contribution to the advertising pie was 5.8 per cent. By 2020 the Indian ad industry is expected to touch the 77K-crore mark.” So the growth opportunity is tremendous.

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Campaign NameMedia nameOffer Rate
Airport - Delhi Luggage TrolleyAirport Delhi 1200
Airline - Air India domesticAir India Domestic, India4.5

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