How does the outdoor publicity billboard system work in India?
2 min read
India is major market in the world and is expanding at a very fast pace. The word outdoor publicity billboard system is a major form of advertisement in India. Though the internet advertisement has taken a leap in last couple of years but the billboard and hoardings are still irreplaceable. In India Billboards are still leading way to advertise. Out of sight will go out of mind in a jiffy. Billboard and hoardings play a very strong role on outdoor advertisement when it comes to creating awareness. Since usually a billboard is placed at one place for a very long time, people tend to remember it for longer duration.
- The billboards in India are deployed in the busy areas and roads. As the foot fall is higher and that offers assured visibility.
- They are often placed at a height so they are visible from a distance. That is why the area of the billboard also has to be considered before deploying it.
- The consumer on a go is likely to spend 6 seconds or less when looking at a billboard. That is the reason the billboards are more appropriate and ideal for building the brand value and supporting the advertisement campaign and not really for phone numbers and website address.
- Billboards have to be smart and not boring for the viewer to look at it at least once. Keep it simple but yet attractive and the idea behind should pop out when looking at a billboard
As per a Indian daily newspaper, “the OOH advertising market has grown by 6 per cent in 2017 to reach a size of Rs. 3,085Cr. Its contribution to the advertising pie was 5.8 per cent. By 2020 the Indian ad industry is expected to touch the 77K-crore mark.” So the growth opportunity is tremendous.
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Types of Transit OOH Media
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Influencer Marketing Packages
| Influencer Tier | Reach | Price |
|---|---|---|
| Macro-Influencers | 10k - 50k followers | ₹20,000 per post |
| Mid-Tier Influencers | 50k - 200k followers | ₹50,000 per post |
| Macro-Influencers | 200k+ followers | ₹1,00,000+ per post |
