How effective is security tray branding in airports?
2 min read
Passengers spent 5-7 minutes in the queue for security checks at both the domestic and the internation terminals of the airport. Thus, airport security tray advertising can be effective in capturing the attention of the passengers for the entire time in the security checks. These trays can be custom made to suit the color scheme of the brand, promising you an assured outreach among flyers.
Direct Mail Marketing Rates
| Service Provider | Mail Type | Average Cost per Mail (₹) | Target Audience Reach | Effectiveness |
|---|---|---|---|---|
| India Post | Postcards, Letters | ₹5 - ₹15 | High | High (personalized) |
| Blue Dart | Flyers, Brochures | ₹10 - ₹20 | Medium | Medium |
| DHL Express | Letters, Catalogs | ₹15 - ₹25 | Medium | High (premium service) |
| DTDC | Postcards, Flyers | ₹8 - ₹18 | Medium | Medium |
Types of Transit OOH Media
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