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How has the Internet influenced advertising?

2 min read

The Internet has influenced advertising a lot as nowadays every business has an online reputation. There is a fight between competitors over the network to place himself above the other. online marketing has its importance.
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It has dramatically reduced the fraction of ad budgets that go toward content. In magazine ads, the typical split was 85% to the publisher, 15% to the ad agency. Today, the publisher receives only 25-45% while Adtech (AOL company) intermediaries receive 55-75%. It’s an interesting counterintuitive example of new technology actually raising Transaction costs in a market.

Influencer Marketing

Category Influencer NameDescriptionFollowers/Audience Size
Tech Ruhez Amrelia (Techno Ruhez) Tech reviews and gadgets 4.5 million subscribers on YouTube
Technical Guruji Tech tutorials and reviews 23 million subscribers on YouTube
Beauty Mrunal Panchal (Mrunu) Makeup tutorials and beauty tips 1.2 million followers on Instagram
Kritika Khurana Fashion and lifestyle 1.4 million followers on Instagram
Automobile Prabhjot Jatt Automotive reviews and tips 1.1 million subscribers on YouTube
Pranav Panpalia (Pranavpun) Automobile enthusiast 600k followers on Instagram
Entertainment Ashish Chanchlani Comedy sketches and entertainment 27 million subscribers on YouTube
Gaurav Taneja (Flying Beast) Vlogs and fitness 4.7 million subscribers on YouTube
Finance Ankur Warikoo Entrepreneurship and motivation 1 million followers on LinkedIn
Pranjal Kamra Personal finance and investing 2 million subscribers on YouTube

Steps of Instagram advertising

  • 01

    Set Up Your Instagram Business Account

  • 02

    Connect Your Instagram Account to Facebook

  • 03

    Define Your Advertising Objective

  • 04

    Target Your Audience

  • 05

    Choose Ad Format (photo,video,story,reel)

  • 06

    Create Compelling Ad Content

  • 07

    Set Your Budget and Schedule

  • 08

    Monitor and Optimize Your Campaign

  • 09

    Engage with Your Audience

  • 10

    Evaluate Results and Refine Strategy

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