Is advertisement an investment?
2 min readAdvertisement is being done in order to reach the target audience. For each type of advertisement, there is a cost involved to it. But the advertisement needs to be as per the requirement of product or services. If the advertisement is done at the national level but the products or services are available only at local level then it would only incur the lost but will not give the desired results from it. and advertisement an investment
So advertisement is a good investment, if it is done with care that which suits the business to the best. If the businesses invest an amount into right advertisement then it would bear the favorable result not at present but in future as well.
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Direct Mail Marketing Rates
Service Provider | Mail Type | Average Cost per Mail (₹) | Target Audience Reach | Effectiveness |
---|---|---|---|---|
India Post | Postcards, Letters | ₹5 - ₹15 | High | High (personalized) |
Blue Dart | Flyers, Brochures | ₹10 - ₹20 | Medium | Medium |
DHL Express | Letters, Catalogs | ₹15 - ₹25 | Medium | High (premium service) |
DTDC | Postcards, Flyers | ₹8 - ₹18 | Medium | Medium |