Is airport advertising effective?
2 min read
- Airport advertising is an effective channel of Outdoor advertising where we can get business people and Luxury audience.
- It has four major advantages to get maximum visibility for your Ads.
Affluent audience:
- 80% of the audience at the airport are affluent and enjoy ads at the airport as they consider shopping as part of traveling.
- It is a great platform for brands of Luxury products to grab the attention of potential customers.
International reach:
- It is the only platform where you can target both professionals and business people from different countries.
- International brands can get high brand visibility and reach a captive audience.
Huge dwell time:
- The audience at the airport associates a high lifestyle interested in business and product updates receive your brand message with a receptive mindset.
- With a long period of time at the airport, it helps brands to engage with the audience with their unique brand story or message which creates a greater impact.
- It helps to build brand awareness.
Drive sales:
- Airport advertising helps to drive ROI as it reaches an affluent audience who can make a choice of a decision of purchase.
- It helps to increase sales of brands as frequent flyers shop for food/beverages, travel accessories, and technology products by seeing ads at the airport.
Advantages of Flight Advertising
|
Airport Advertising Rates by Region
| Region | Ad Format | Location | Cost per Month (Approx) |
|---|---|---|---|
| North India | Digital Screens | IGI Airport, Delhi | ₹3,50,000 |
| South India | Backlit Displays | Kempegowda Airport, Bangalore | ₹3,00,000 |
| East India | Jet Bridge Advertising | Netaji Subhas Chandra Bose Airport, Kolkata | ₹2,75,000 |
| West India | Airport Shuttle Wraps | Chhatrapati Shivaji Airport, Mumbai | ₹3,50,000 |
