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Is it possible to tap into a regional audience with airport advertising at the Mumbai airport?

1 min read

3 years ago Pravin Kumar

Mumbai airport is accessed by people not just from the city but from the entire country. The airport also serves to international passengers as well. So, it is best to target the national audience by airport branding at the Mumbai Airport rather than a section of regional people.

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Top 10 Airports in India with Higher Footfall (per month)

1

Indira Gandhi International Airport (Delhi)

Footfall: 69 million passengers
2

Chhatrapati Shivaji Maharaj International Airport (Mumbai)

Footfall: 50 million passengers
3

Kempegowda International Airport (Bengaluru)

Footfall: 33 million passengers
4

Rajiv Gandhi International Airport (Hyderabad)

Footfall: 21 million passengers
5

Chennai International Airport (Chennai)

Footfall: 22 million passengers
6

Netaji Subhas Chandra Bose International Airport (Kolkata)

Footfall: 21 million passengers
7

Cochin International Airport (Kochi)

Footfall: 11 million passengers
8

Goa International Airport (Goa)

Footfall: 8 million passengers
9

Pune Airport (Pune)

Footfall: 8 million passengers
10

Sardar Vallabhbhai Patel International Airport (Ahmedabad)

Footfall: 7 million passengers

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Platform	Ad Type	Average CPC (Cost Per Click)	Average CPM (Cost Per Thousand Impressions)	Total Audience Reach
Taboola	In-Feed, Recommendation	₹5 - ₹10	₹30 - ₹70	High
Outbrain	In-Feed, Recommendation	₹6 - ₹12	₹35 - ₹75	High
Revcontent	In-Feed, Recommendation	₹5 - ₹10	₹30 - ₹60	Medium
Columbia	In-Feed, Recommendation	₹6 - ₹11	₹35 - ₹70	Medium