Is Traditional Advertising dead in Newspapers or on TV ?
2 min readIs Traditional Advertising dead ads in Newspapers or on TV
I would say a big No for this. Traditional advertising like Newspaper advertisement, magazine ads, pamphlets, hoardings are still more effective when there is a need to increase the sales or promote the product or services. These form of advertisement are within the reach of many people. Newspaper for instance, are taken by every household and read by maximum members of family. So advertisement on it would reach to the maximum of customers. While the new methods of advertising like through online is not within the reach of everyone or when an individual go to the internet then only would see the advertisement.
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Top companies and their products who invest most on advertising in india
Company | Products |
---|---|
Hindustan Unilever Limited (HUL) | Fair & Lovely (now Glow & Lovely |
Procter & Gamble (P&G) | Whisper |
ITC Limited | Aashirvaad Atta |
Nestlé India | Maggi |
Marico Limited | Parachute |
Coca-Cola India | Thums Up |
PepsiCo India | Pepsi |
Amazon India | Amazon Prime |
Reliance Industries Limited (Jio) | Jio Telecom Services |
Bharti Airtel | Airtel 4G Services |
Types of YouTube Ads
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