Is TV advertisement a part of digital marketing?
2 min read
There is no doubt that digital marketing is an inevitable part of the modern marketing campaign. It includes at least 5 main components: digital devices, digital platforms, digital media, digital data, digital technology. Connected TV and OTT are particular examples of digital devices. As their audiences are involved in websites and applications using smart gadgets with the connection to the Internet. Moreover, the number of CTV users is increasing every day; that is why TV ads are worth being a part of your marketing strategy. For instance, the popularity of Roku is growing quite quickly, and advertisers are starting to use this device frequently to place ads. If you’re thinking about creating and promoting your Roku channel, it will be wise to use external help in the beginning of your way, for instance resorting to MyHoardings so that not to waste your time and budget.
Television ads help you present your product from different sides and explain why the product should be bought. Additionally, TV ads are often dedicated to global problems to attract more people. It means that TV advertising is still important and people trust it.
When customers’ attraction is caught by your CTV ads, they’re likely to find your websites or social media, spending more time thinking about your brand.
So, the thought that TV advertising is too “traditional” to compete in an increasingly digital world is outdated. Nowadays, a lot of channels are shown through digital media creating successful platforms for advertising.
Feel free to ask any additional questions and good luck to you.
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