Is website advertising for 3000 taxis a better idea than TV advertising?
2 min read
The fact that TV commercials are an old story and people always pay attention to something new and innovative, Taxi advertising would be received with more attention than TV advertising.
Taxi/cab branding is better idea than TV advertising because:
· Unavoidable: Unlike TV where channels can be changed or the commercials can be avoided, taxi advertising cannot be avoided especially in-cab advertising. The rider is fixed to one space and cannot escape it until he reaches his destination; therefore any ad displayed in the cab gets complete attention of the rider.
· Innovative: TV commercials are a thing of the past, until and unless the ad is something extra-ordinary, it hardly catches the viewer’s attention. But taxi advertising is a new concept and 3D posters and attractive car wraps attract the audience’s attention for their novelty and distinctiveness.
· Wider reach and visibility: Taxi advertising attracts audience’s attention spread across different parts of the city.
Types of Ambient Media
|
| Campaign Name | Media Name | Offer Rate |
|---|---|---|
| AC Bus - Chennai Passenger Seat Back | AC Bus - Chennai | 14000 |
| Cab Branding - Delhi 4 Doors - External Branding | Cab Branding - Delhi | 4400 |
