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Ixigo App Advertising through MyHoardings

2 min read

Elevate Your Marketing Strategy with Ixigo Advertising through MyHoardings

In the competitive travel and tourism industry, reaching potential customers requires innovative and effective advertising strategies. Ixigo, a leading travel search engine and booking platform, offers advertisers a unique opportunity to connect with travelers at various stages of their journey planning. MyHoardings is here to help you leverage Ixigo advertising to enhance your brand visibility and engagement.

Why Advertise on Ixigo?

Ixigo is one of India’s most popular travel apps, providing users with comprehensive travel information, including flight, train, bus, and hotel bookings. With millions of active users searching for travel deals and planning their trips, Ixigo offers an ideal platform for advertisers to target a highly engaged audience looking for travel-related services.

Coverage and Audience Insights

Ixigo’s user base includes a wide range of travelers, from budget-conscious individuals to frequent business travelers. The platform collects extensive data on user behavior, preferences, and booking patterns, allowing for precise targeting. Advertisers can reach specific demographics based on age, gender, location, travel preferences, and booking history.

Media Options on Ixigo

Ixigo provides various advertising formats to suit different marketing objectives:

  1. Display Ads: Banner ads and interstitial ads on the app and website, ensuring high visibility and engagement.
  2. Sponsored Listings: Promoted listings for flights, hotels, and other travel services, appearing at the top of search results.
  3. Native Ads: Sponsored content integrated into the platform’s editorial and informational content, providing value while promoting your brand.
  4. Video Ads: Engaging video content displayed on the app and website, capturing user attention.
  5. Push Notifications: Direct messages sent to users’ devices, highlighting special offers, deals, or new services.

Benefits of Advertising on Ixigo

  1. Engaged Audience: Access to a highly engaged audience actively searching for travel-related services.
  2. Targeted Advertising: Advanced targeting options ensure your ads reach the most relevant audience.
  3. High Visibility: Strategic ad placements guarantee high visibility and user engagement.
  4. Data-Driven Insights: Comprehensive analytics and insights to measure and optimize your campaigns.
  5. Brand Association: Aligning with a trusted travel platform enhances your brand’s credibility and appeal.

Limitations to Consider

  1. Ad Avoidance: Users may skip or ignore ads, reducing exposure time.
  2. Content Competition: High volume of travel content can make it challenging to stand out.
  3. Cost: Premium ad placements and sponsored listings can be expensive, potentially limiting access for smaller businesses.
  4. Platform Dependency: Relying heavily on one platform may limit exposure to audiences on other travel and booking platforms.

Conclusion

Ixigo offers a robust platform for advertisers to connect with a large and diverse audience of travel enthusiasts. By partnering with MyHoardings, you can leverage our expertise to create and execute effective Ixigo advertising campaigns that drive results. Contact us today to explore the full potential of advertising on Ixigo for your brand.