Be Part of the Conversation – Advertise on Kutumb, India’s Community App
5 min read
India’s next wave of digital users isn’t scrolling through generic content—they’re engaging in regional, purpose-driven communities. Platforms like Kutumb, which offer social networking in native languages, are becoming vital spaces for authentic communication and brand discovery. Through Kutumb advertising, your brand can organically embed itself within trusted, vernacular online communities that reflect India’s real voices.
Kutumb is a fast-growing community platform built around interests, professions, and social identities. It supports content in languages like Hindi, Marathi, Kannada, Tamil, and more—creating a cultural bridge between brands and their most engaged audience segments.
Why Kutumb Advertising Works
Unlike broad, entertainment-focused platforms, Kutumb advertising operates in close-knit, theme-based groups where trust and interaction levels are higher. Users come here to learn, share, and discuss—not just scroll. That creates the perfect space for brands to connect through stories, offers, and education.
Key benefits of Kutumb advertising:
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Hyper-Targeted Communities – Reach specific user groups by interest, location, or language -
Vernacular Engagement – Communicate in the user’s preferred language
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Contextual Placement – Ads and branded content placed within relevant conversations
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Creator & Admin Integrations – Collaborate with community leaders for influence marketing
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High Retention Environment – Users spend more time and return more often than traditional apps
With organic interactions and real conversations, Kutumb helps brands become part of India’s digital word-of-mouth.
Ad Formats on Kutumb
Kutumb supports both performance and storytelling-driven formats, making it ideal for awareness, trust-building, and conversions.
1. In-Feed Native Ads
Ads that resemble organic posts but include branding and CTAs. Great for awareness, app installs, or traffic redirection.
2. Branded Content Posts
Create informational or promotional posts in partnership with group admins or creators. Ideal for product education, FAQs, and community response.
3. Push Notifications
Localized alerts or updates that lead users to your post, page, or landing screen within the app.
4. Polls & Surveys
Interactive formats that build two-way communication and help you gather user preferences or feedback.
5. Community Sponsorship
Sponsor a group around a theme like farming, local business, women’s empowerment, or education, with long-term visibility and trust.
Who Should Advertise on Kutumb?
Kutumb advertising is especially powerful for brands looking to reach Tier 2, Tier 3, and rural India through digital storytelling in native languages.
Industries that benefit the most:
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Retail & FMCG – Local product launches, seasonal offers, vernacular packaging -
App & Tech Startups – Promote utility apps, payments, or gaming
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Healthcare & Pharma – Run health education, awareness, and diagnostics offers -
EdTech & Learning – Target aspirants, school students, and coaching communities -
Finance & Insurance – Push financial inclusion, savings, microloans, and digital wallets -
Government & NGOs – Awareness, welfare, and behavioral change campaigns
Whether you aim to educate, engage, or sell—Kutumb gives you credibility in high-engagement zones.
Cost Models & Targeting Options
Kutumb campaigns are priced to suit a wide range of goals and budgets, available as:
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CPM (Cost per 1,000 Impressions)
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CPC (Cost per Click)
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CPA (Cost per Action)
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Community Sponsorship Packages (long-term brand presence)
At MyHoardings, we help tailor your campaign by:
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Region/Language (e.g., Hindi in UP, Marathi in Maharashtra) -
Group Interest Type (education, farming, job seekers, health, etc.) -
Campaign Timing (festive, seasonal, exam-based, etc.)
Performance Tracking & Analytics
With MyHoardings, you’ll get transparent reporting on:
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Views and Engagements -
Clicks and Traffic Redirection -
App Installs or Form Submissions
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Poll Participation or Comment Sentiment
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Repeat Exposure within Communities
We work with Kutumb’s team to align your campaign with real community goals—so your message adds value and earns trust.
Why MyHoardings?
MyHoardings is a leader in regional, digital, and app-based advertising across India. With a deep understanding of content sensitivity and user behavior in vernacular communities, we ensure your message hits home.
What we offer:
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Strategic campaign planning
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Multi-language creative development
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Community-fit content & ad copy
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Real-time reporting & optimization
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End-to-end execution & platform coordination
Whether it’s a weeklong promo or a long-term brand presence, we help you stay relevant and respected inside India’s most active social circles.
Let’s Start the Conversation
Kutumb advertising puts your brand in front of the audiences that truly matter—via content that’s familiar, engaging, and trusted. Let MyHoardings help you become a part of India’s next digital dialogue.
Email: business@myhoardings.com Call: +91 9953847639
Website: www.myhoardings.com
How To Create Quality Video Ads
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01
Define Your Objectives
- Set Clear Goals: Determine your primary objective, whether it’s increasing brand awareness, driving conversions, educating your audience, or promoting a specific product or service.
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02
Know Your Audience
- Audience Research: Identify your target audience demographics, interests, behaviors, and preferences. Tailor your video content to resonate with them effectively.
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03
Craft a Compelling Story
- Engage Early: Capture viewers’ attention within the first few seconds with a compelling hook or intriguing story.
- Structured Narrative: Develop a clear and concise storyline that conveys your message and keeps viewers engaged.
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04
Highlight Benefits and Solutions
- Solve Problems: Showcase how your product or service addresses specific pain points or meets a need for your target audience.
- Feature Highlights: Emphasize key features and unique selling points (USPs) to differentiate your offering from competitors.
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05
Showcase Visual Appeal
- High-Quality Visuals: Use professional-grade footage, graphics, animations, and text overlays to enhance engagement.
- Consistent Branding: Incorporate branding elements like logos, colors, and fonts to reinforce brand identity throughout the video.
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06
Optimize for Mobile Viewing
- Mobile-Friendly Design: Ensure your videos are easily viewable on mobile devices by considering aspect ratios, text size, and overall visual clarity.
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07
Call to Action (CTA)
- Strong CTA: Include a clear and direct CTA prompting viewers to take action, such as visiting your website, making a purchase, or subscribing to your channel.
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08
Sound and Music
- Clear Audio: Use high-quality audio to complement your visuals. Ensure dialogue or narration is clear and understandable.
- Appropriate Music: Select background music that matches the tone and pace of your video to evoke the right emotions and enhance viewer engageme
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09
Test and Iterate
- Gather Feedback: Collect feedback from colleagues, stakeholders, or focus groups to refine your video before finalizing.
- A/B Testing: Experiment with different versions of your video ad to identify which performs best and optimize accordingly.
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10
Measure Performance
- Track Analytics: Use analytics tools to monitor metrics such as views, engagement rate, click-through rate (CTR), and conversions.
- Data-Driven Decisions: Use insights from analytics to refine your video ad strategy and improve future campaigns.
