Advertise Effectively with Lokal – Hyperlocal Branding for Tier 2 & 3 India

India’s internet boom isn’t limited to metros—it’s thriving in smaller cities and towns where regional content dominates mobile screens. If your brand aims to connect with Bharat’s Tier 2 and Tier 3 audiences, Lokal advertising offers a powerful way to engage users in their native language and cultural context.

Lokal is India’s leading hyperlocal content app, offering region-specific news, job updates, matrimonial classifieds, government schemes, and community engagement—all in vernacular languages. With millions of monthly active users across states like Uttar Pradesh, Telangana, Andhra Pradesh, Tamil Nadu, and Maharashtra, Lokal provides a scalable digital solution to reach the heart of India.

Why Lokal Advertising Works for Regional Brands

Lokal advertising stands out because it reaches a trusted, loyal audience that consumes the app daily for authentic, location-specific updates. These are mobile-first users who respond better to content and ads delivered in their language, tone, and cultural voice.

Benefits of Lokal advertising:

• Vernacular Reach – Campaigns run in regional languages such as Telugu, Tamil, Kannada, Marathi, and Hindi

• Hyperlocal Targeting – Ads can be filtered by district, town, or pincode

• Verified Active Users – Engage with a loyal audience that uses the app daily for real-time local news

• Cultural Relevance – Ads align with local festivals, job postings, and events for increased engagement

• Content-First Environment – Native ad placements ensure high visibility without disrupting user flow

Whether you’re an established FMCG brand or a regional D2C player, Lokal offers unmatched reach and influence in India’s next billion-user market.

Ad Formats on Lokal

Lokal provides multiple mobile-native ad formats to help you achieve brand awareness, engagement, or lead generation goals:

1. Banner Ads

Image creatives placed in high-traffic areas within the app. Ideal for consistent brand visibility with clickable CTAs.

2. Video Ads

Short-format in-feed videos that auto-play within the user’s browsing journey. Best for storytelling, product launches, or festive offers.

3. Article Ads (Branded Content)

Sponsored articles written in a native tone and language, blending seamlessly with regular content—perfect for educating users or highlighting product benefits.

4. Push Notifications

Send timely alerts directly to users’ phones, customized by language and geography. Excellent for flash sales or event reminders.

5. Homepage Takeover / Roadblocks

Gain exclusive visibility across the entire app for a specific day or duration—ideal for high-impact, time-sensitive campaigns.

Ideal for Regional & National Brands

Lokal advertising is an exceptional platform for brands aiming to reach India’s underserved, mobile-first population. It’s especially effective for:

• FMCG Brands – Build product awareness at scale in semi-urban and rural zones

• Retail Chains & Kirana Brands – Drive offline footfall using geo-targeted promos

• Apps & EdTech – Promote downloads among first-time mobile users

• Health & Wellness – Distribute information on medical services, insurance, or diagnostics

• Banks & NBFCs – Market rural loan schemes, savings products, and financial literacy initiatives

• Education & Jobs – Advertise coaching classes, government job updates, or training programs

From awareness to action, Lokal enables brands to make a lasting impact in regions often overlooked by mainstream digital media.

Flexible Pricing & Localized Planning

Lokal advertising supports multiple pricing models:

• CPM (Cost per 1,000 impressions)

• CPC (Cost per click)

• CPA (Cost per acquisition)

Campaigns can be customized by:

• Geography – State, city, district, or even village clusters

• Language – Choose from Hindi, Telugu, Marathi, Tamil, Kannada, etc.

• Audience behavior – Target job-seekers, homemakers, students, or business owners

• Time-based delivery – Align with festivals, harvest seasons, or school admissions

Why Choose MyHoardings?

At MyHoardings, we help brands run high-impact vernacular campaigns using platforms like Lokal. We understand regional behavior, mobile consumption patterns, and creative sensitivities—ensuring campaigns are not just seen, but remembered.

Our Lokal advertising services include:

• End-to-end campaign planning & execution

• Regional creative development & translations

• Targeting optimization & live reporting

• Strategic consulting for rural & Tier 2 markets

• Local engagement tactics via push & content ads

Whether you’re launching a new FMCG product or driving financial inclusion, we make sure your brand speaks the local language—both literally and emotionally.

Reach Bharat Where It Lives and Scrolls

In an India that’s growing beyond metros, Lokal advertising is your opportunity to connect where others aren’t looking. Let MyHoardings help you run scalable, impactful campaigns that deliver results across the real India.

Email: business@myhoardings.com
Call: +91 9953847639
Visit: www.myhoardings.com