Marketing Budget to be Spent on Online Advertising vs Traditional Advertising

Types of Radio Advertising

• Live Reads

  • Description: Ads read live on-air by radio hosts during their shows.

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• Sponsorships

  • Description: Sponsored segments or programs where brands are mentioned as sponsors.

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• Produced Spots

  • Description: Pre-recorded commercials that range from 15 to 60 seconds.

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• Jingles

  • Description: Catchy musical commercials that include a memorable slogan or brand message.

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• Adlets

  • Description: Very short ads, typically around 5 to 10 seconds.

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• Promotions and Contests

  • Description: Advertisements promoting a contest or special promotion sponsored by a brand.

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• Radio Infomercials

  • Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.

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• Station Identification (ID)

  • Description: Short mentions of the station's call letters, often sponsored by a brand.

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• Sponsored Features

  • Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.

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• Programmatic Advertising

  • Description: Automated buying and placement of radio ads using data and algorithms.

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