What are the advantages of airport advertising versus outdoor advertising in the city?
1 min read
There are 3 advantages of airport advertising (in India only):
1. the “audience profile” is of middle and rich urban demographic, while outdoor on roads is basically targeting the “mass” market.
2. the fact that the location is an “airport” gives you a data signal that the user is a “traveller”. there is pretty limited data signals generic outdoor ads on roads give.
3. the opportunity to see an ad is higher as you are waiting in queues for checkin in departure or for baggage/immigration at arrivals.
Advantages of Flight Advertising
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Airport Advertising Rates by Region
| Region | Ad Format | Location | Cost per Month (Approx) |
|---|---|---|---|
| North India | Digital Screens | IGI Airport, Delhi | ₹3,50,000 |
| South India | Backlit Displays | Kempegowda Airport, Bangalore | ₹3,00,000 |
| East India | Jet Bridge Advertising | Netaji Subhas Chandra Bose Airport, Kolkata | ₹2,75,000 |
| West India | Airport Shuttle Wraps | Chhatrapati Shivaji Airport, Mumbai | ₹3,50,000 |
