What are the advantages of transit advertising?
2 min read
Here are some of the advantages of transit advertising like bus, cab or train advertising.
1.They Can’t Be Ignored!
transit advertising : Sitting in a bus, cab, or train, passengers are forced to look at the surrounding ads, and they can’t skip like they do with TV channels or radio stations. Bus passengers, for example, have nothing to do but to read the bus advertising hanging in front of their eyes .
2. Long Exposure
That’s perhaps the biggest advantage of transit advertising. A public transport ride lasts for about 30mins on average. The ads get long exposure enough to get registered in the brains of the passengers giving a much higher recall value. Your job is done!
3. Frequency Minus Cost
Most of the daily commuters have fixed routes and buses and get to see your ad repeatedly. Possibly they get to see your ad at least 20 times in a month. Your ads occupy a permanent impression in mind without you paying anything for the frequency of repeat.
4. Impulse Buying, Just-in-time Ads
People often shop while on their way. The high recall value of your ad could make them buy your product. Also, you can capture the shoppers using the bus route that passes across a particular shopping area where you get the advantage of just-in-time, making them remember your bus advertising and purchase your product while they shop.
Types of Transit OOH Media
|
Cinema Advertising Rates
| City | Cinema Chain | Ad Duration (Seconds) | Cost per Screen per Week (Approx) |
|---|---|---|---|
| Mumbai | PVR | 30 | ₹50,000 |
| Delhi | INOX | 30 | ₹40,000 |
| Bangalore | Cinepolis | 30 | ₹35,000 |
| Chennai | Sathyam | 30 | ₹30,000 |
| Hyderabad | Prasads | 30 | ₹25,000 |
