What are the basics of mobile advertising?
2 min read
Mobile advertising is generally with the purpose of finding and acquiring new customers. Sophisticated customer acquisition programs closely monitor their customer acquisition cost (CAC) and make sure to keep that cost well below the lifetime value (LTV) of the customers they acquire.
What is Mobile Advertising?
It is a form of business promotion on Internet-enabled mobile devices such as smartphones, e-books, and tablets to deliver marketing Advertises.
Objectives of Mobile Advertising
- Increasing the brand awareness.
- Promoting business with good Ads across all mobile phone models, network technologies, and data bandwidths.
- Providing support for specific engagements.
- Driving sales of the product or service.
Advantages of Mobile Advertising
Mobile advertising comes with the following advantages −
- Mobile advertising provides an opportunity to connect with the people on-the-go and at a personal level.
- It helps to achieve your objective of winning new customers and earning conversions.
- It helps to fulfill your business branding goals.
- It can deliver intended impact by posting engaging and interactive Ads on the mobile Internet and Apps.
Cost per acquisition is sometimes conflated with the more common advertising term, cost per acquisition (CPA), but the cost per acquisition expressly refers to acquiring a new customer, where CPA refers to action like an app download or completing a lead generation form.
Customer acquisition programs often involve two distinct phases of turning individuals into customers. They are:
– Identify Potential Customers
– Qualify Leads Further
It’s not hard to see the benefits of customer acquisition: Every business wants more customers. But, simply getting more customers usually isn’t enough.
Companies also need to find customers affordably. They can’t spend $20 to acquire a customer that is only worth $10.
While it’s good to get “more customers” – sophisticated businesses hone their customer acquisition efforts based on what they believe each prospect will ultimately be worth. Smart customer acquisition managers don’t just track the first sale – they look at customer lifetime value as well.
You can get started with mobile user acquisition tools from Facebook – App Install Campaigns – and Google – App Campaigns.
Mobile App Advertising ROI |
Advertising ROI by Medium
| Medium | Average ROI (%) | Cost Efficiency (Rating) |
|---|---|---|
| Social Media | 120% | 9/10 |
| TV | 80% | 7/10 |
| 60% | 6/10 |
|
| Radio | 70% | 7/10 |
| Outdoor | 90% | 9/10 |
