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What are the best ways to promote a Product ?

2 min read

to promote a Product effectively requires a multi-faceted approach that leverages various marketing strategies to reach and engage your target audience.The products could be promoted in a number of ways. The main thing depends on the type of product, availability, etc. If the product is available in the local area then the advertisement done on the vehicles like buses would be best. As in the local area where the bus moves it would give the information to all the customer living there. Even on the pedal rickshaw, the advertisement could be placed which would spread the information in each corner of the local place. So it depends on the product that how it needs to be promoted.

MyHoardings can provide the best buying options to promote a Product via advertisement depending upon the nature of your business.

Types of Radio Advertising

  • Live Reads

    • Description: Ads read live on-air by radio hosts during their shows.

    1

  • Sponsorships

    • Description: Sponsored segments or programs where brands are mentioned as sponsors.

    2

  • Produced Spots

    • Description: Pre-recorded commercials that range from 15 to 60 seconds.

    3

  • Jingles

    • Description: Catchy musical commercials that include a memorable slogan or brand message.

    4

  • Adlets

    • Description: Very short ads, typically around 5 to 10 seconds.

    5

  • Promotions and Contests

    • Description: Advertisements promoting a contest or special promotion sponsored by a brand.

    6

  • Radio Infomercials

    • Description: Longer format ads that provide detailed information about a product or service, often lasting several minutes.

    7

  • Station Identification (ID)

    • Description: Short mentions of the station's call letters, often sponsored by a brand.

    8

  • Sponsored Features

    • Description: Regularly scheduled segments sponsored by brands, such as news, sports updates, or music countdowns.

    9

  • Programmatic Advertising

    • Description: Automated buying and placement of radio ads using data and algorithms.

    10

Advertising Medium Details Average Cost Range (INR)
Mobile Vehicle Ads Mobile Vans:
- Full Wrap (Entire vehicle covered with advertisement) ₹30,000 - ₹1,20,000 per month
- Partial Wrap (Partial coverage on vehicle) ₹12,000 - ₹48,000 per month
- Vinyl Decals (Decals on specific parts of the vehicle) ₹3,000 - ₹12,000 per month

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