What are the rates for digital outdoor advertising in India?
2 min read
Use of Digital Hoardings (digital outdoor advertising) in India is continuously on rise for business promotion. However the cost of brand promotion using out of home hoardings can vary largely based on below parameters –
1. Location of hoardings.
2. Size / Dimensions of the display ad.
3. Timing / month of campaign and tenure.
4.Kind of material used for FLEX/Vinyl print.
Typically rates start from few thousands (3-4K)/month in rural areas and may go upto 15-20 Lakh/month for a up street large display hoarding in roads which high traffic.
MyHoardings platform help clients to choose most competitive and relevant options across PAN India and can be reached at 9953847639.
Flat Rate pricing involves in digital outdoor advertising, a fixed fee for a predetermined time period or number of ad spots, offering cost predictability and simplicity for larger campaigns. Daypart Pricing adjusts costs based on the time of day or week, with higher rates during peak hours and lower rates during off-peak times, making it suitable for targeting specific audience segments at optimal times. The Programmatic DOOH model leverages real-time bidding for ad space, allowing for dynamic pricing and precise targeting based on demand and inventory. Spot Rate involves paying for individual ad spots, which can be ideal for short-term or highly targeted campaigns. Lastly, Custom Packages provide tailored solutions that bundle various services or ad placements, offering flexibility for comprehensive or multi-location campaigns.
Types of Transit OOH Media
|
Airport Advertising Rates by Region
| Region | Ad Format | Location | Cost per Month (Approx) |
|---|---|---|---|
| North India | Digital Screens | IGI Airport, Delhi | ₹3,50,000 |
| South India | Backlit Displays | Kempegowda Airport, Bangalore | ₹3,00,000 |
| East India | Jet Bridge Advertising | Netaji Subhas Chandra Bose Airport, Kolkata | ₹2,75,000 |
| West India | Airport Shuttle Wraps | Chhatrapati Shivaji Airport, Mumbai | ₹3,50,000 |
