What is brand positioning?
2 min read
The term ‘Brand Positioning’ literally means demarcating a place or an image for your brand which the consumers can quickly and easily relate to. In today’s market where each economic sphere is hoarded with hundreds of thousands of brands and products, creating a unique identity for your product becomes a thing of necessity.
Therefore, brand positioning helps in establishing the goal and the target audience of a product by cutting an edge for itself in the consumer market and in the minds of the current and potential consumers.
The marketing strategy of a brand or a product is designed to create a cult brand positioning of the service so that it becomes instantly relatable and identifiable to people which will ultimately contribute in increasing the sales of the brand.
Types of Transit OOH Media
|
